Nassur Tab’an El-Tablaz

But these are all weak teams

Matchday 𝟏𝟎 of 𝟑𝟒. Today's business is against Maroons FC. Let's get to work. Get your ticket here 👇 momoticketing.com/events/kcc… #KCCAFC #KCCAMAR #StarTimesUPL

Come back complete ✅ Thank you, Cityzens for coming in BIG numbers. This win is for you 👏 #KCCAFC #KCCALUG #StarTimesUPL

🆙 𝐍𝐞𝐱𝐭: Kigezi Home Boyz (A). #KCCAFC #KHBKCCA #StarTimesUPL

When Uganda Premier League clubs launched the #WearYourLocalJersey campaign at the then StarTimes Stadium, Lugogo, in October 2020, the idea looked like exactly the kind of marketing initiative the local game needed. The message was simple; buy your club’s jersey, wear it proudly and, in doing so, support Ugandan football. KCCA FC CEO Anisha Muhoozi championed the campaign alongside representatives from URA, Express, Wakiso Giants, Police, SC Villa and Vipers, with FUFA and the Uganda Premier League also represented. Muhoozi urged supporters to buy local club apparel and proudly wear it as part of efforts to promote and grow Ugandan football. And this should have been the beginning of something bigger, instead, the campaign is largely remembered for the launch press conference and the photoshoot on the Lugogo pitch. Even attendance at the launch offered an early indication of how differently clubs appeared to view the initiative. KCCA, URA, Express, Wakiso Giants and Police had senior executives present, while SC Villa and Vipers were represented by their public relations officials. Several other Premier League clubs were not represented at all. There is nothing wrong with a PRO representing a club, but this was more than a communications campaign, it was potentially a commercial strategy. For it to work, clubs needed executives thinking about jersey production, pricing, distribution, club shops, online sales, sponsorship and how merchandise could become a meaningful revenue stream. Wakiso Giants CEO Sula Kamoga spoke at the time about ensuring merchandise remained available, while Express CEO Isaac Mwesigwa highlighted affordability and the need for proper club shops. Those were important points because buying a jersey should only have been the beginning. A supporter who buys a shirt can also buy a scarf, cap, tracksuit, jacket, mug or other branded products. Every jersey worn in Kampala, Mbarara, Jinja or Gulu becomes free advertising for the club and makes that brand more attractive to potential sponsors. URA had perhaps the most interesting idea of all, the club revealed that its staff had started wearing URA jerseys every Friday, while FUFA deputy CEO Humphrey Mandu suggested having designated days when supporters could wear their local club colours. Imagine if Ugandan football had sustained that idea and built a weekly national Local Jersey Friday tradition. Every Friday, supporters could turn up at offices, universities, businesses, media houses and social gatherings wearing KCCA, Villa, Express, Vipers, URA, Kitara and other local colours. And it need not stop with UPL clubs, it could include Big League teams, women’s clubs, basketball, rugby, volleyball and Uganda’s national teams. That is how campaigns become culture. The recent debate between Moses Magogo and Asan Kasingye over who should do more to promote local football therefore provides an appropriate moment to revisit #WearYourLocalJersey. Supporters certainly have a responsibility to embrace their own football. But football administrators and clubs must also give them something to continuously identify with, buy, wear and celebrate. #WearYourLocalJersey was one of those opportunities, the problem was not the idea, the problem was that Ugandan football launched a campaign when it should have been building a culture. #CKSports

.@ahimbisibwe_val has completed a permanent move to Zakho Sport Club in Iraq. Thank you Ivan for the passion and commitment you gave to KCCA FC. We wish you nothing but success in this new chapter. Once a Cityzen, always a Cityzen. 🫡 #KCCAFC

ROGERS TORACH ✈️➡️✅✅ Vipers SC have cashed out over UGX 100M from this deal…..