Jane Mepham, CFP®

The challenge of "successful" social media marketing is that success often hinges on two distinct but rarely simultaneous goals: reach and conversion. Making matters more difficult, social media platforms are increasingly saturated, making it harder for advisors to stand out without significant time investment or specialized skills in content strategy. kitc.es/4sZa2D3 In this article, Sydney Squires, Senior Financial Planning Nerd, discusses how advisors can overcome this issue by using evergreen content, which retains its relevance regardless of current events or seasonality, and offers a scalable solution to the high soft costs of social media. Some great social content examples from Dave Haughton, Emily Rassam, Jane Mepham, Ashby Daniels in there 👀👀 #socialmediamarketing #advisormarketing