Ellipse (@EllipseData) header
Ellipse (@EllipseData) profile picture

Maximising the value of sports data. We work in Cricket (@CricViz), Football, Horse Racing (@Race_iQ), Rugby (@Oval_Insights) and Tennis (@TennisViz).

United Kingdom
Joined November 2023
Welcome to Laura Joy, who joined Ellipse earlier this month as Lead Editorial Analyst for the Horse Racing team. Alongside a passion for racing, Laura brings a wealth of industry experience, making her a great fit for the @Race_iQ project. We spoke with Laura to learn more about her experience and what excites her about her new role and @Race_iQ. Read the full Q&A here 👉 ellipsedata.com/qa-with-lead…
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Ellipse retweeted
Let @Laurajoy01 give you all the essential data nuggets before #ChampionsDay gets under way. @RadioEmmet | @FinalFurlongPod
🏇 FINAL FURLONG PODCAST | RACEIQ SPECIAL RaceiQ's Laura Joy joins Emmet to analyse all seven races on British Champions Day at Ascot, highlighting vulnerable favourites, horses the odds compliers missed & a 10/1 bet 🎧 Listen now on all podcast platforms & all smart speakers
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Ellipse retweeted
In our latest employee Q&A, Ed Krarup talks us through his role at @CricViz. From ensuring our partners like the BBC, Sky Sports, and the ECB get the most out of our data to helping high-performance teams turn numbers into actionable, match-winning insights. In this interview, Ed discusses: 📈 How the appetite for cricket data has shifted from traditional metrics to rich storytelling. 🤝 What goes into delivering unique editorial insights for major broadcasters. 🌍 His biggest wins over the last 12 months, including expanding our high-performance network across the PSL, CPL, and beyond. Read the full Q&A to learn more about how CricViz is making the game more engaging for fans and teams alike - cricviz.com/qa-with-business… #CricViz #EmployeeSpotlight #CricketData #SportsTech #BusinessDevelopment #Cricket #SportsAnalytics
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Ellipse retweeted
😃 We are delighted to have made the shortlist of six for the #BroadcastSportAwards in the "Best Use Of Data In A Sports Broadcast" category. 👇 @EllipseData | @racecoursemedia | @RacingTV | @broadcast_sport
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Ellipse retweeted
Best of luck to the RaceiQ team, after Racing's leading data insights platform was nominated for a pretigious @broadcast_sport Award. RaceiQ - a collaboration between @racecoursemedia and @EllipseData - is up for the Best Use of Data in a Sports Broadcast prize. #BSportAwards26
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We’re pleased to announce that @fwildecricket has been appointed as @CricViz first Head of Cricket Intelligence. One of the world’s most respected cricket analysts, Freddie will define our analytical methodology, lead our flagship analytical programmes, and help shape our product roadmap. Alongside his role at CricViz, Freddie will continue his franchise analytics work during the respective ILT20, IPL and Hundred seasonal windows. Cricket intelligence is the heart of what CricViz does, and this appointment reflects our ongoing commitment to invest in it. We’re excited for the next chapter.
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We are incredibly proud that Ellipse and @racecoursemedia have been shortlisted for the 2026 @SportsPro Media Awards. Our collaboration with RMG centres around @Race_iQ delivering deeper insights and world-class visual analytics to horse racing audiences. Congratulations to the team at Ellipse and RMG, who have made this possible. Read the full story 👉 ellipsedata.com/ellipse-and-…
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Have you been keeping a keen eye on the Women’s T20 World Cup? If so, you will have noticed the introduction of the Skill Scales model. This new model for the Women’s T20 World Cup was commissioned by the International Cricket Council (ICC) broadcast team and developed by CricViz to characterise player skills and styles for a global audience. The Skill Scales model evaluates players across the defining skills and styles of T20 cricket. For batters: Power, Control and Innovation. For bowlers: Threat, Control and Variations. Each is rated on a 0-100 scale, calibrated across all women’s T20 players since the start of 2023, with a minimum of 180 balls faced or bowled. The full Skill Scales methodology can be found on our website 👉 cricviz.com/skill-scales-how… Or you can watch the ICC video explainer 👉 icc-cricket.com/tournaments/… And read the BBC’s coverage 👉 bbc.com/sport/articles/c5yzg… #CricViz #WT20WC2026 #WomensT20WorldCup #CricketAnalytics
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📊 Data vs. Pedigree: What does stride data tell us about this year’s Derby? 🐎 As the racing world gears up for The Derby this weekend, Sam Kirwan (Data Scientist at Ellipse) breaks down how analysing stride patterns can predict stamina and ground preferences better than pedigree alone. Included in Sam’s key takeaways using the latest @Race_iQ analysis are insights on the favourite (Benvenuto Cellini), the Dante winner (Item) and the value play (James J Braddock). Read the full deep-dive on Racing TV 👉 racingtv.com/news/derby-stri… #HorseRacing #DataScience #SportsAnalytics #EpsomDerby #SportsData
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We’re proud to announce that CricViz has been appointed as Official Data Collection Services and High Performance Partner for Cricket Australia in a new multi-year partnership. The collaboration will support Cricket Australia’s data centralisation project, delivering advanced performance analytics, live data infrastructure, and enhanced fan experiences across digital and social platforms. This partnership reinforces CricViz’s reputation as the industry leader in performance analysis. By partnering with Cricket Australia, CricViz now provides data services to nine of the 12 Test-playing nations, as well as a collection of the world’s top cricket organisations, tournaments and franchises. We’re looking forward to a long and successful partnership with Cricket Australia. Read the full announcement 👉 cricviz.com/cricviz-appointe… #cricket #SportsAnalytics #SportsTech #CricketAustralia #CricViz #FanEngagement
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🏏 CricViz x London Spirit We are pleased to confirm that CricViz has been appointed by London Spirit as its Performance Analysis provider in a new multi-year agreement. As London Spirit enters an exciting new chapter, we’ll be providing data and analytics services for their men’s and women’s teams, as well as data science support, including for tomorrow's men’s auction. Read the full story 👉 cricviz.com/london-spirit-ap… #LondonSpirit #CricViz #TheHundred #CricketAnalytics #HighPerformance
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We are thrilled to announce that @EllipseData, in partnership with @racecoursemedia, has been named as a Finalist for the Smarter Sports Awards 2026. 🏇 🏆 @Race_iQ has been shortlisted in the ‘Smarter Performance Intelligence’ category. Since its launch in 2023, RaceiQ has been a game-changer for the horse racing industry, leveraging AI and Machine Learning to transform complex GPS tracking data into insights for fans, broadcasters, and participants. Read the full article here 👉 ellipsedata.com/ellipse-and-… Check out the full shortlist here 👉 sportstechgroup.org/smarter-… #SmarterSportsAwards #SportsTech #HorseRacing #DataAnalytics #AI #RaceiQ #InnovationInSport
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Ellipse retweeted
THE RACEiQ CHELTENHAM FESTIVAL PREVIEW PACK IS LIVE We've spent the last few weeks at RaceiQ HQ buried in data to bring you insights from all 12 Grade 1 races next week. Click on this link to download yours for free. Happy Reading! racingtv.com/raceiqcheltenha… @RacingTV | #RaceiQ
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The @Race_iQ Cheltenham Preview Pack 2026 is available to download now. 🏇 📊 We’ve moved beyond the traditional formbook to bring you a collection of RaceiQ insights using our comprehensive suite of innovative horse racing metrics. In this pack, we've highlighted detailed race narratives and hope the 2026 edition of the RaceiQ Cheltenham Festival Preview Pack can add another dimension and serve as a valuable tool when analysing all 12 Grade One jumps races. Download the pack here: racingtv.com/raceiqcheltenha…
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Ellipse retweeted
Very nice piece here from @broadcast_sport on the collaboration between @RacingDubai and @Race_iQ.
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We’re delighted that @Race_iQ is now part of the race day experience with one of the world’s most prestigious racing organisations. 📊 🏇 @RacingDubai’s addition of @Race_iQ data has enhanced its coverage, benefiting fans watching live at Meydan and audiences tuning in from around the world.
RMG is excited to be collaborating with our partners @RacingDubai on @Race_iQ - data which is transforming how horseracing is analysed, broadcast and understood by fans. See it in action in Friday's broadcast. #DubaiCarnival | #FashionFriday | @RacingTV bit.ly/3NX8gCp
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We’re delighted that @Race_iQ is now part of the race day experience with one of the world’s most prestigious racing organisations. 📊 🏇 @RacingDubai’s addition of @Race_iQ data has enhanced its coverage, benefiting fans watching live at Meydan and audiences tuning in from around the world.
RMG is excited to be collaborating with our partners @RacingDubai on @Race_iQ - data which is transforming how horseracing is analysed, broadcast and understood by fans. See it in action in Friday's broadcast. #DubaiCarnival | #FashionFriday | @RacingTV bit.ly/3NX8gCp
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We’re delighted that @Race_iQ is now part of the race day experience with one of the world’s most prestigious racing organisations. 📊 🏇 @RacingDubai’s addition of @Race_iQ data has enhanced its coverage, benefiting fans watching live at Meydan and audiences tuning in from around the world.
RMG is excited to be collaborating with our partners @RacingDubai on @Race_iQ - data which is transforming how horseracing is analysed, broadcast and understood by fans. See it in action in Friday's broadcast. #DubaiCarnival | #FashionFriday | @RacingTV bit.ly/3NX8gCp
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We’re hiring - last chance to apply! 🚨 We're recruiting for some exciting new roles for @CricViz and @TennisViz. 🏏 Front-end Developer - Mumbai, India 🏏 Senior Product Manager - Mumbai, India 🏏 Machine Learning Engineer - India 🎾 Tennis Data Collection Supervisor - Leeds, UK 🎾 Software Developer (Backend) - UK / India 🎾 Junior Data Scientist - UK / India Apply now 👉 ellipsedata.com/careers/
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Ellipse retweeted
Our latest Substack article is live! Ahead of the second Ashes Test, @benjonescricket explores the distinct rhythms of pink-ball cricket in Australia, what changes, why it matters, and the data behind those dramatic twilight sessions. A must-read for anyone who loves the nuances of the game. 📘 Have a read, subscribe and experience how CricViz data is used to enhance editorial. cricvizanalyst.substack.com/…
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