Don't be noisy, be interesting. Brand strategy, naming, voice. Partner to design agencies + brand owners worldwide. D&AD judge 2022
London Brighton Sussex
Joined March 2009
- Tweets10.9K
- Following4K
- Followers2.2K
- Likes4.9K
Pinned Tweet
We need to stop calling strategy strategy. No-one wants 'strategy'.
What they want is effectiveness. Results. Change. Think of strategy as 'effectiveness planning' and it helps both clients and creative teams get it.
How could anyone say 'No, we don't need that!' ?
I never know how to spell it, it is Gillian Keegan or Gillian Keegone?
#ToriesOut #UKElection2024
Who do I know in Sheffield? I've a free afternoon coming up in town and would love to meet some creative peeps.
Super proud that our latest project has been featured in The Subtext, an online magazine "showcasing the most exciting and inspiring copywriting":
thesubtext.online/all/sister…
#brandvoice #toneofvoice #copywriting
*IN THE PRESS* toot toot📣
Loved collaborating with Leigh on the brand voice for her new creative agency. Check out the whole interview to read about her fascinating take on 'vice brands'.
'It's about indulging our desires' – Leigh Chandler on the virtue of designing for vice bit.ly/3saZdTQ
Why so serious? Rediscovering the joy of brand strategy.
#brandstrategy #brandstrategist
linkedin.com/posts/emily-pen…
New work! Thanks to the Motto team for bringing me on board for brand strategy and verbal identity for Goodnotes. See it here:
linkedin.com/posts/emily-pen…
#brandstrategy #toneofvoice #brandstrategist
There's more to brand voice projects than guidelines. Find out about the Becolourful way 👀
linkedin.com/posts/emily-pen…
#brandvoice #toneofvoice #copywriting
I'm seeking intros to Berlin-based brand professionals who might like to meet a British brand strategist and verbal identity consultant. Agencies, strategists, designers – who should I meet? #berlincreatives
Here you'll find my 20-point checklist on how to be a trusted brand. What would you add?
linkedin.com/posts/emily-pen…
#trust #brandtrust #workculture #brandstrategy
How do you build brand trust?
And are you investing in it?
See our Two Key Principles and 20-point checklist here:
linkedin.com/posts/emily-pen…
Would love to hear your thoughts!
Not so happy? Here's why you should clap your hands anyway.
linkedin.com/posts/emily-pen…
What's it like working with me? Not the easiest tbh. Find out why that's a good thing 👇
linkedin.com/posts/emily-pen…
I'd just really like someone to offer me a cup of tea right now. I miss that. #workingsolo
When having a break means doing one of your slightly less tedious projects for an hour because it feels like a foot spa compared the the *other ones*.
Gotta take 'em where you can!
If you have a newsletter, don't send it from your day-to-day email.
Many people (I mean me) filter all newsletters so they don't clog up the inbox. But if I filter messages from your main email, I won't see any regular messages either.
Are you being FILTERED? 😱
