The world's leading business-writing trainers, helping you transform everything you write at work. Follow our founder @robert_ashton for more research & advice
Brighton
Joined January 2010
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Marketing proposal 101: check out our comprehensive, step-by-step guide and template hubs.li/Q013KVsD0
Working on your omnichannel content strategy? This guide, full of advice, useful models and inspiring examples of best practice, will kickstart your creative process: hubs.li/Q01lfQNh0
If your team's board reports are not up to the job, you may be tempted to reach for a template. But it won't work, writes @davidcomms: hubs.li/Q013KP1r0
'Our brains did not evolve to read and write, but to speak and listen.' @Robert_Ashton on how our love/hate relationship with live chat has its roots in our evolution (and how companies can get it right anyway): hubs.li/Q013K-qr0
Starting out in omnichannel content strategy? This guide, full of advice, useful models and inspiring examples of best practice, will kickstart your creative process: hubs.li/Q01lfRbg0
An omnichannel content strategy means delivering a consistent experience of your brand wherever your audience finds you. Here's the guide you need to get started: hubs.li/Q01nLvQX0
'Some journalists will note their preferred approach to being contacted in their bio or in a pinned tweet (and may include their contact details too).' Pro tips on how to distribute your press release – and get it picked up: hubs.li/Q014z-9k0
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It’s no longer a question of how content fits into a marketing plan – content IS the marketing plan. Today, the most successful content strategies are omnichannel. Here’s what that looks like and how to get started: hubs.li/Q01lfXv40
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Recruiting? Don't just drag out the same dusty job spec from the last time. Here's how to design a role and write a job ad that attracts the people you actually need: hubs.li/Q013KJQV0
How to write a marketing proposal – from research and discovery to designing a strategy and writing a deck that sells ideas (includes free template): hubs.li/Q013KPXJ0
'Our brains did not evolve to read and write, but to speak and listen.' @Robert_Ashton on how our love/hate relationship with live chat has its roots in our evolution (and how customer support can get it right anyway): hubs.li/Q013L1960
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Getting journalists to take notice of your press release is no mean feat. This guide (with tips from journalists and PR pros) will give you the best chance of hitting the headlines: hubs.li/Q014z-9l0
Writing a job ad can seem like a chore – or something to do in a panic when an employee quits. Here's how to turn the task into what it should be: an opportunity to create and fill a position that's ideal for the employer and the new employee hubs.li/Q013KNCH0
How to write a marketing proposal – from research and discovery to designing a strategy and writing a deck that sells ideas (includes free template): hubs.li/Q013KWxY0
Ever experienced live chat rage? Us too. @Robert_Ashton explains why evolution makes this almost inevitable (and what customer support teams can do to counteract it): hubs.li/Q013L0xX0
