A new standard for marketing: research, one strategy, one owner, measured against your business goals. Something new is coming.
Tampa, FL
Joined November 2008
- Tweets56.5K
- Following12K
- Followers14.6K
- Likes9.8K
Pinned Tweet
Standard 2: Every piece of content has a job tied to growth.
"Post more" isn't a strategy. Aimed beats more.
Five questions for any marketing report:
What did it bring in? What worked best? What did we learn? What changes next? What would we cut first?
"Best-kept secret in town" usually isn't a compliment. It's a badge of honor that is also a failure of your marketing.
It's ok to want to be the best in your market online. Just don't remain a secret.
We help you be the one people find and trust.
If your marketing report shows impressions and clicks but nothing about customers, we'd start with two questions: what is it supposed to produce, and why do buyers pick you?
engagedigitalinc.com/blog/kn…
Owners are the CEO, the CFO, and the board at once. All three ask the same question: what did the marketing produce?
The New Marketing Standards, #7 of 15
You should know where every marketing dollar actually goes.
Of every $1,000 entering a programmatic ad platform, only $439 reaches consumers (ANA, 2024).
One standard at a time for how marketing should work.
What owners usually change vs. what is usually missing.
More budget, a new channel or a new vendor won't fix a plan with no research, strategy, measurement or owner.
Part 1 of The Marketing Standard: engagedigitalinc.com/blog/wh…
Most marketing plans start with a list of tactics. That's not a strategy.
Research first, then strategy, then tactics.
Marketers whose strategy improved credited refining it 74% of the time. Only 16% credited more budget.
Impressions don't pay invoices.
If nobody can connect reach and likes to calls, leads, booked demos or revenue, that report is often just decoration.
What's the one number your business actually runs on?
The New Marketing Standards, #6 of 15
Marketing should be the last thing you'd ever cut.
If it's first on the chopping block, it's not proving what it produces.
One standard at a time for how marketing should work.
The New Marketing Standards, #5 of 15
Your tools work as one system, or they don't belong.
Five dashboards that don't talk to each other isn't a stack. It's a pile.
One standard at a time for how marketing should work.
When did someone last fill out your own website's contact form and time how long it took to get a real reply?
Marketing often doesn't fail in the big idea. It fails in the details.
Test it today. Then vote.
0%This month
0%This year
0%Can't remember
0%Never
0 votes • Final resultsMore budget scales the plan you already have. Gaps included.
The Marketing Standard, Part 1: 7 signs your marketing problem is the plan, not the budget.
Read Part 1 and run the 2-minute self-check: engagedigitalinc.com/blog/wh…
70% of CMOs say becoming an AI leader is a critical goal. Only 30% say their AI readiness is mature (Gartner, 2026).
Ambition is common. Readiness is rare.
The New Marketing Standards, #4 of 15
Every dollar earns its place, every month.
Nothing stays in the plan just because it was there last month.
One standard at a time for how marketing should work.
