EngagingDev

💡 Knowing the theme of your photos will help guide what you capture. For example, the theme for the above could be a farmer harvesting a new crop that is generating income, or an old crop that is causing the farmer to make little or no income.

5️⃣ Emotions: Photos displaying emotion create connection by enabling us to empathise with the subject. E.g. A photo capturing the farmers emotions - are they happy, sad, surprised, something else?

4️⃣ Details: Detail shots add depth to the photo series but make sure the details are relevant to the subject. For example, a closeup shot of the farmer’s crop.

3️⃣ Action: What is the subject doing? This shot gives us insight into the subject’s perspective E.g. A farmer harvesting their crop

1️⃣ Context: A photo of the context, or environment helps you to establish where the story occurs. E.g. A farm 2️⃣ Subject: A subject can be anything - a place, a person, an object. It shows who or what the story is about. E.g. A farmer

Level-up your written communications with photos! A powerful tool to pair alongside your written communications, photos taken with intention create the biggest impact. So how can make an impact with your photos? #Storytelling. Convey a story in as little as 5 photos 🧵

We loved seeing the @Aus4E team immerse in their new #SocialMedia and #Photography skills at our 2021 workshop 🇻🇳 📲 We offer tailored training to unlock your project’s #DigitalCommunications potential. We’re just a DM away if you would like to know more. #EngagingDev #DevComms

It needs to relate to your brand and what it offers! Brand pillars really help with this 😉 So before hitting that post button, ask yourself if the content 1️⃣ Fits into any of the value categories 2️⃣ Will benefit your audience 3️⃣ Relates to your brand

Ultimately value can be allocated into 3 categories: 📚 Education 🤩 Entertainment 💫 Inspiration 🛑 This does not mean you share everything you find inspirational or entertaining with your audience…

Value can take many forms, whether that is making someone laugh, providing a helpful tip, or encouraging someone to do something. By providing value, you can build a stronger connection with your followers, encourage engagement and establish your brand as a leader in your sector.

How do you know what to post on social media? The first, and most important question to ask is “does this provide value?” A thread 🧵 #CommsKnowledgeDrop #EngagingDev #CommunicationsTips

These list of questions are by no means exhaustive. Figuring out your target audience is crucial for successful communications. You need to know who you are targeting in order to create content that resonates with them.

🎯 How to reach them? Where do they look for information? What media do they use? Who do they trust?

🎯 Challenges What struggles do they face? What do they fear? What do they need?

🎯 Interests and strengths What are they passionate about? What activities are they involved in? What are they good at / known for?

🎯 Goals What is important to them? What do they strive for? What do they advocate for?

🎯 Demographics and qualifications What is their age? What is their nationality? What is their gender identity? What is their occupation? What is their level of education?

What is a target audience? A group of people who are likely to want to engage with your brand and what it offers. Here are some questions to ask, in order to define your target audience...

Do you know who your target audience is? Identifying your target audience brings focus and efficacy to your communications. 🧵 A thread #CommsKnowledgeDrop #EngagingDev #TargetAudience #Marketing101

Our new ethics statement was inspired by the Pledge Campaign by @PhotoEthics. We want to recognise their work promoting #EthicalCommunications. We're proud to be part of a community committed to greater accountability and responsibility in this industry. #PhotoEthicsCampaign