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EntityX_HQ

@Entityx_HQ

Target highly valuable, hard-to-reach audiences. By analysing the meaning of a web page, we identify the most relevant pages to place ads that will resonate

 London, United Kingdom
entityx.ai
Joined November 2020
  • Tweets56
  • Following421
  • Followers60
Get Cultural Insights from the World Cup Answer questions such as: * Which players and teams are most read about? * What are the emerging trends? * Which World Cup sponsors are dominating? * How to engage World Cup audiences? entityx.ai/world-cup-cultura… #WorldCup2022 #entityx
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“Contextual” drives greater engagement across the funnel - James Hutchison, Stackadapt #aweurope
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“AI powered contextual can deliver 2.5x performance” James Hutchison, Stackadapt #aweurope
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Join @chiefmartec & EntityX tomorrow to discuss 'Harmonising Humans & Machines' an discover how marketers can harness the power of machines to prepare for the future #marketing #semantics zoom.us/webinar/register/501… #Marketing
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Scott Brinker, @chiefmartec is joins EntityX on Tues 2nd to discuss 'Harmonising Humans & Machines' - one of the big trends he has identified for the next decade. Discover how marketers can harness the power of machines to prepare for the future zoom.us/webinar/register/501… #Marketing
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Scott Brinker, @chiefmartec is joining EntityX next week to discuss 'Harmonising Humans & Machines' - one of the big trends he has identified for the next decade. Discover how marketers can harness the power of machines to prepare for the future zoom.us/webinar/register/501… #Marketing
Image from EntityX_HQ (@Entityx_HQ)
Scott Brinker, @chiefmartec is joining EntityX next week to discuss 'Harmonising Humans & Machines' - one of the big trends he has identified for the next decade. Discover how marketers can harness the power of machines to prepare for the future zoom.us/webinar/register/501… #Marketing
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The Big Reset: Find out what the big privacy changes mean for marketers and how they're not only adapting, but finding opportunities for better, ethical more accurate targeting entityx.ai/the-big-reset #adtargeting
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Will marketers have to remake marketing for the new privacy-era? Where should they start? Find out in this 34 page report with advice and insight from industry thought-leaders entityx.ai/the-big-reset #adtargeting
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Have marketers become addicted to cookies? Does the privacy cold-turkey offer better alternatives? This report explores what comes next - download practical tips and insights entityx.ai/the-big-reset #adtargeting #privacyera
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Is privacy legislation actually going to usher in a renaissance in audience targeting? Creating better, more ethical advertising? We're optimistic about the future, combining human curation and powerful machines entityx.ai/the-big-reset #adtargeting #culturalaudiences
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Is the new privacy-first era good or bad for marketers? Alongside the challenges there is the opportunity to really focus on audiences. Get practical tips on applying machine learning to audience targeting: entityx.ai/the-big-reset
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What's the biggest challenge for marketers in the new privacy first age? Read our report to get insights and practical tips on the future of audience targeting entityx.ai/the-big-reset #audiencefirst
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Great to be back enjoying a cheeky pint with ad-tech pals. Thanks for the invite!
Prohaska Consulting (@TeamProhaska) profile pictureProhaska Consulting@TeamProhaska24 Sep 2021
Grand return to Bar Elba London last night w/ @GetLightBox, @videoweek, @urbananalytix, @ID5_io, @exchangewire, @covaticLtd, @DocereeAds, @VIOOH, @FluxOutdoor, @Lotame, @demandexchange, @Entityx_HQ, @SmartFrame & more. Thanks @BeelerTech; follow us for when we come to your town!
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"Has media planning become more science than art" Love this article but why can't it be both? Humans are needed to provide the cultural insight (art) on top of machines that extract meaning from data (science) mediatel.co.uk/news/2021/09/… @Lauren_Ogundeko @paulgayfer @shakeandvac
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"(Google's decision is) like Ford/GM saying there's no future in Petrol. Sure you could still make Petrol cars, but who will invest?"
Tim Flagg (@Timforchange) profile pictureTim Flagg@Timforchange3 Mar 2021
Replying to @vinnyflood
I presume it is investors weighing the long term significance/trend. Google, the most powerful ad player, have signalled that Chrome/DV360/GAM will not support IDs. It's like Ford/GM saying there's no future in Petrol. Sure you could still make Petrol cars, but who will invest?
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Target valuable, but hard-to-reach audiences with @Entityx_HQ Improve ad effectiveness, reduce wastage youtu.be/7_JCOcyF13E
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The @NewYorktimes has been doing some pioneering work to prepare for the death of the cookie. Insightful piece from the @pressgazette summarises the key tactics: pressgazette.co.uk/interview…
Fascinating 'Deep Dive' into the anonymous web - what really happens when 3rd party cookies disappear. "Audiences not individuals are key" says @janameron with @joeroot for @exchangewire
A valuable table that quantifies how much value will be lost when (3rd party tracking) cookies disappear, thanks @garjoh_canuck
Garrett Johnson (@garjoh_canuck) profile pictureGarrett Johnson@garjoh_canuck26 Aug 2019
Does behavioral targeting create value? Now, we have 5 academic & industry (grey) studies that quantify how much value is lost without cookies. The loss estimates are: 65%, >66%, 52%, 4%, & 52%. I summarize the studies below.
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