
Solving for X by creating a better understanding of the #Latino electorate.
Joined August 2019
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Equis Research retweeted
What I’m seeing on the ground matches these poll results. Massive shift. Never seen anything like it.
But—a lot of what we’re seeing is negative partisanship, a frustration with Trump, not a newfound identification with Dems. That means the big question rn is turnout.
NEW: Hispanic voters in TX broke for Trump in 2024. In our most recent @equisresearch poll, they've swung all the way back to 2018 levels, landing at 63% for @TeamTalaricoHQ & 64% for @GinaHinojosaTX (in 2-way/undecideds allocated proportionally). tinyurl.com/equistxpoll
Equis Research retweeted
Both @TeamTalaricoHQ (+29) & @GinaHinojosaTX (+30) received better favorability ratings from Latino voters than the Democratic Party (+12) while @KenPaxtonTX (-23) & @GregAbbott_TX (-21) were in line with the GOP (-21). By Sept 20, over 1-in-4 Latinos still couldn’t rate Hinojosa
Equis Research retweeted
NEW: Hispanic voters in TX broke for Trump in 2024. In our most recent @equisresearch poll, they've swung all the way back to 2018 levels, landing at 63% for @TeamTalaricoHQ & 64% for @GinaHinojosaTX (in 2-way/undecideds allocated proportionally). tinyurl.com/equistxpoll
NEW in @playbookdc:
September polling from @EquisResearch finds that among likely Latino voters, Texas Dem governor candidate @GinaHinojosaTX leads Greg Abbott 59-35, a sign of the growing strength of her campaign.
Her biggest issue: name ID. 27% of Texas Latinos can't rate Hinojosa.
The new numbers come as Latino Democrats urge the Democratic Governors Association to put money behind Hinojosa.
She currently faces a huge financial disadvantage and is being outspent by Abbott roughly 10-to-1.
Equis Research retweeted
NEW in @playbookdc:
September polling from @EquisResearch finds that among likely Latino voters, Texas Dem governor candidate @GinaHinojosaTX leads Greg Abbott 59-35, a sign of the growing strength of her campaign.
Her biggest issue: name ID. 27% of Texas Latinos can't rate Hinojosa.
The new numbers come as Latino Democrats urge the Democratic Governors Association to put money behind Hinojosa.
She currently faces a huge financial disadvantage and is being outspent by Abbott roughly 10-to-1.
Equis Research retweeted
NEW in @playbookdc:
Latino voters are swinging back toward Democrats, and it’s enough to threaten Republicans’ hopes of netting 5 House seats from their Texas redraw.
Harris won 48% of the two-way Latino vote in Texas in 2024. Polling firm @EquisResearch now has Dems at 62-64% among likely Latino voters, near 2018 levels — a shift that its modeling shows could significantly erode the GOP’s gains from the new map.
“They’re almost there,” @stephanievalenci of Equis told me of 2018, adding if that holds, the new map “will almost be a wash.”
Her caveat: “Polls are not election results.”
Equis Research retweeted
New today from me & @RachelMStein1: an under-discussed factor in Trump’s Latino gains was resentment toward Biden’s wars. It was a central way in which "America First" appealed to Latinos who felt passed over. And it’s why Iran is playing a special role in Trump's bumpy '26.
Equis Research retweeted
NEW in @playbookdc: The fight for Latino voters is already shaping the 2028 presidential race.
@stephanievalenc, of Latino data and polling firm @EquisResearch, praised JB Pritzker “as a fighter” for confronting ICE, but warned Andy Beshear’s handling of immigration “doesn’t show a real understanding of what he will need to win Texas.”
She added Josh Shapiro to that category of Democrats who “have not had to really engage in the politics of immigration in the past.”
“Democrats can’t be afraid to talk about securing the border,” she said, “but that can’t be the only policy.”
Equis Research retweeted
NEW: 42% of Trump’s 2024 Latino voters now say they’re disappointed or regret their vote, per new @EquisResearch polling shared exclusively with @playbookdc.
Trump’s approval among Latinos was 31% and disapproval 63%, while his net approval on cost of living was -57 — a low in Equis’ tracking.
That could have a major impact on the midterms.
This week’s episode of America Actually is about Latino voters!
We talk with @stephanievalenc of Equis Research and Democratic congressional candidate @MannyRutinel
Here’s some of what we learned:
Equis Research retweeted
The Latino Vote Is Up For Grabs
During the decade that Donald Trump has dominated American politics, no major part of the electorate has changed as dramatically as Latino voters.
According to Pew’s validated voter data, Democrats’ advantage among Latinos fell from 38 percentage points in 2016 to just 3 points in 2024. Other sources show smaller swings, but the conclusion is the same: The rightward movement among Latino voters was larger than the shift within any other major group defined by age, race, gender or education.
That transformation overturned much of the conventional wisdom formed during the Obama years. Latinos could no longer be treated as a reliably Democratic constituency, nor could immigration be assumed to determine their votes.
On today's GD POLITICS episode, I spoke with @carlosodio, co-founder of Equis Research and author of the newsletter The New Dynamic, about what changed and what both parties still misunderstand.
Carlos argues that the shift was not simply a reaction to one campaign, candidate or message. Trump benefited from broader class and cultural divides reshaping electorates across Western democracies. Latino voters were subject to many of the same forces pulling other working-class voters to the right, but their long-standing Democratic allegiance delayed the movement.
Immigration matters, but it’s not the most important issue. Carlos also distinguishes between attitudes toward immigrants already established in the country and attitudes toward people seeking to enter. Latino voters can support a pathway to citizenship for longtime residents while also favoring stricter control of the border. In 2024, the latter concern dominated.
Democrats have since regained some ground, but Carlos cautions against overinterpreting low-turnout elections. Republicans probably now have a higher floor among Latinos than they did before Trump. At the same time, many Latino voters remain genuinely persuadable and traditional campaign models often fail to identify them.
Neither party has a lock on Latino voters anymore. What happens next will depend, in part, on what each chooses to do about it.
Equis Research retweeted
Most of Trump’s Hispanic gains came from vote-switching. But nearly 9/10 of those switchers wouldn't fit the campaign criteria for a persuasion target. What we saw in 2024, and why more people should be talking about the Steitz Voter...
Equis Research retweeted
Equis never released a 2024 post-mortem. We came to realize we needed to wrap our minds around an era, not an election. Out of that comes The New Dynamic, a project from me & @RachelMStein1 to look at Latino voters (and the broader electorate) with fresh eyes.
Equis Research retweeted
🎧NEW Odd Years pod! @amyewalter talks with @carlosodio about what new polling from @EquisResearch reveals about Latino perceptions of Trump and the economy - and what it all means for 2026.
Listen: podcasts.apple.com/us/podcas…
Equis Research retweeted
Jack (@jherrerx) is always a must-read. Glad to be in this one alongside @mariadfq @ChuckRocha @madrid_mike
Links below to article + the Beyond the Ballot project from @EquisResearch
Equis Research retweeted
In the NYT today talking about the midterms alongside some smart ppl. Data, to us at @EquisResearch, is about perspective, not prophecy. Here you get a little of both. Surprised to find myself more bullish for Dems than others!
“Some Latinos slipped away from Republicans with potential for more to go, too, if things continue as they are,” Odio said. “Latinos haven’t taken a seat. They’re still in motion.
Equis' @carlosodio in the Washington Post‼️
A year after touting the “historic realignment” of minority voters that powered him to a second term in the White House, the multiracial coalition President Trump has boasted about is slipping away. wapo.st/4rTFDpi
‼️ICYMI: Equis released a new memo on Latino voters’ concerns + discontent, shaping a nuanced understanding of what we can take away from Latinos' top priorities in recent elections, where there’s room to grow support from Latino voters + what it means for the future.
Equis Research retweeted
New from @julito77 for @LatNewsletter
New Equis Poll Shows Rising Latino Disapproval of Trump and No Gains for Democrats
thelatinonewsletter.org/p/ne…






























