
Celebrating #Coventry with children’s books, pin badges, playing cards, stickers and jigsaws! 📌🏙 🧩🃏📖Tweets by @aaronashmore8 #covmerch
Coventry, UK
Joined March 2018
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Hello! I’m Aaron, the #covmerch guy and owner of Etch & Pin!
What started with a #itsabatch pin badge has, in the nearly-four years since, grown to playing card games, children’s books, sticker books and art prints!
Take a look at our full range over at etchandpin.co.uk
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A real full-circle moment, returning to @BH_Coventry as the guest speaker and awards presenter at their annual awards ceremony in @CovCathedral.
It was a privilege to share my story with more than 1,000 people and to celebrate the achievements of the next generation of students.
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Had to be done @aaronashmore8 @EtchandPin 🩵🩵🩵🩵
Obsessed!!
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A closer look at the player designs created in collaboration with @Coventry_City!
We have been working on the designs for months now - from changing Rudoni’s hair at the last minute to deciding whether Milan should have a headband!
#PUSB
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A quick note of thanks after a crazy busy few days!
I’ve been inundated with comments and messages and am conscious I’ve not been able to reply to them all!
We don’t take any of this for granted and are hugely grateful for the support of the people of the city!
#PUSB 🩵
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Class to see my new products in collaboration with @Coventry_City getting such a cool mention by @Alexcraiggh in his new video!
As Alex wonders, I did indeed have a tip-off about the striped kit - about 7 months ago! Imagine having to keep it to myself for all this time!
#PUSB
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Took Caleb up to the Cov Store! Absolutely rammed!! Class to see people talking about the new products - really surreal! Few people had a chat with me suggesting the next players and badge designs! @Coventry_City #PUSB
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Caleb has told me that he should be the model for the kids version of the kit! #PUSB
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The starting line up for our keyring 5-a-side team is complete.
Five players. One team. All Sky Blue.
A collectible range made for pocket money, matchday memories, and a bit of fun along the way.
#PUSB 🩵
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Tatsuhiro Sakamoto, our superstar from Tokyo, now as a collectible keyring. 🇯🇵
A small way to celebrate the players who light up matchdays, designed for younger fans and anyone who likes to keep a bit of Sky Blues pride in their pocket.
One more to come.
#PUSB
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Next badge! My take on the ‘Cov’ in the Motor City FC font!
My original mock ups were perhaps a bit safe and the club really encouraged me to be creative with the design!
A cool explosion of shocking blue!
#PUSB
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Time to show off something a bit different!
Collectible keyrings designed with kids in mind - especially those who argue over who gets the poster in the middle of the programme like my boys do.
Perfect for pocket money spending!
First up, Sky Blue Sam! #PUSB
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Let’s see some players!!
Milan captured in full flight, just as Sky Blues fans know him best.
Another collectible keyring to add to the growing range.
Who do you predict is next? #PUSB
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A look at one of the TWO sections we now have in @Coventry_City’s The Cov Store as part of our new and ongoing partnership with the club!
Really cool to see the areas in person last night! Even now, seeing our logo next to the club’s is pretty surreal! #PUSB
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Let’s take a closer look at some of the exclusive merchandise that I’m teaming up with @Coventry_City on!
All exclusively available to buy from The Cov Store!
First up, the We Are Back badge - a design I was really keen to do! Doug wore his all night! #PUSB
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First look at the title of my next (and 12th!!) Coventry book! Might well be my favourite so far!
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Just sent off the sample print after finishing my next book!!
Months and months in the making, it is perhaps my favourite so far. Think young people are really going to like it.
A proper celebration of our city!
I can’t share too much at this stage but…
#PUSB
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Along the way, we’ve donated 11,000 copies to schools so that Coventry children can learn about the place they call home.
What started as one book has now become a collection of 11 titles, designed to make local history fun, accessible and something children can be proud of.
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Over the last few years, we’ve published a growing series of children’s books covering everything from Lady Godiva and the Coventry Blitz to 2 Tone, James Starley, Coventry sporting heroes and the incredible people who have shaped our city.

























