Extended Pack Collective

Some design conversations are too important to leave to conference stages, keynote decks, or quick opinions. They need a gathering of experienced designers and leaders willing to think together. Six months ago, Sonam and I started working on what would become one of EPC's most ambitious gatherings yet - EPC Design Dialogues, during the London Design Festival 2026. We thought, if we could bring together some of the most thoughtful design leaders in the UK, what conversations are worth having right now? A gathering where leaders could challenge perspectives, build on each other's experiences, and think out loud, in front of a wider community of practising designers. After many conversations and iterations, Sonam brought together three deeply connected themes that we felt deserved much more attention: 1. The Evolving Value of a Designer 2. The Evolving Relationship Between Designers and Non-Designers 3. The Evolving Responsibility of Design I am delighted to share that we successfully hosted Design Dialogues by the Extended Pack Collective in London on 18th Sep 2026, bringing together an incredible group of design leaders from London, Scotland and Cambridge. A huge thank you to every leader who brought their experiences, disagreements, learnings and generosity into the room. The spirit of sharing knowledge and giving back to the wider design community is what makes EPC possible. 1. Simon Dixon, Co-Founder, DixonBaxi 2. Ashton Snook - Head of Design and Research Vodafone 3. Angelina Severino, Group Design & UX Lead, Lebara 4. Thom Cowell, UKI Design and Digital Products Head of Creative, Accenture Song 5. Yolanda Martin Olivas, VP of Product Design, Jigsaw 6. Simon Gough - Director at Redfront 7. Alberta Soranzo - VP Design & Research at Elsevier 8. Martin Dowson FRSA, Managing Director, Liminal Design Office 9. Dr Idrees Rasouli - Associate professor of design and urban innovation at Anglia Ruskin University, Cambridge This event also would not have happened without the deep effort of my Founding Partner, Sonam, and my co-moderator, Scott Parker. Also, thank you to our collective members for the on-ground support: Arnab Ghose, ashish handa, and Samarita Sarkar. Thanks Royal Society of Arts for providing a terrific venue for the event. As a Fellow of RSA, it was a privilege to host bright minds at the epicentre. And thank you, Angela Grabowska, for documenting the day so beautifully. Loved seeing the conversations come alive through your photographs. Over the coming weeks, we'll share detailed documentation, essays, and reflections from each of the three dialogues. London was the beginning. The dialogue continues. #EPCDesignDialogues #ExtendedPackCollective #LDF2026 #Design

Design for social good isn't just about better products or services. It is about the relationships they create between people, communities, institutions and systems, and the conditions those relationships make possible. Last evening at the Extended Pack Collective, we hosted @IdreesRasouli from Cambridge, talking about his work, "Design for social good". It was an amazing session with EPC Members having a deep, detailed and insightful conversation with Dr Idrees. Check out the blog created from the notes of the session. epicjournal.design/design-fo…

Design for social good - talk by Dr. @IdreesRasouli for the members of the Extended Pack Collective.

We're delighted to welcome Shayak Sen, Head of Design at Myntra, to the Extended Pack Collective Partner Circle. Over the past 15+ years, Shayak has built and led high-performing design teams across Myntra, Meesho, Vedantu, Practo, CommonFloor, and frog, while mentoring designers and shaping products at scale. His experience spans design leadership, product innovation, research, and building design cultures that put people at the heart of every decision. The EPC Partner Circle brings together select design leaders who believe in advancing the practice of design, craft, strengthening the community, and creating meaningful opportunities for designers worldwide. Welcome to the Pack, Shayak 🐺 We're excited to build the future of design together. #ExtendedPackCollective #EPCPartnerCircle #DesignLeadership #ProductDesign #DesignCommunity

We're delighted to welcome Subroto Bagh, Director of Product Design & Site Lead at LinkedIn, to the Extended Pack Collective Partner Circle. With nearly two decades of experience spanning LinkedIn, Atlassian, Cisco, Tekion, SAP, and ACCELQ, Subroto has built and led world-class design teams while shaping products used by millions. His work reflects a thoughtful blend of strategic thinking, design leadership, and deep user empathy. The EPC Partner Circle brings together select design leaders who believe in advancing the practice of design, craft, strengthening the community, and creating meaningful opportunities for designers worldwide. Welcome aboard, Subroto. 🐺 We're excited to build the future of design together. #ExtendedPackCollective #EPCPartnerCircle #DesignLeadership #ProductDesign #Community

We're delighted to welcome Abhishek, Design Lead at Salesforce, to the Extended Pack Collective Partner Circle. With over a decade of experience spanning Salesforce and Mindtickle, Abhishek has led the design of enterprise B2B products by staying deeply connected to customers and translating complex challenges into thoughtful, user-centred experiences. His journey across design, product management, and leadership reflects a rare blend of strategic thinking and execution. The EPC Partner Circle brings together select design leaders who believe in advancing the practice of design, craft, strengthening the community, and creating meaningful opportunities for designers worldwide. Welcome to the Pack, Abhishek.  🐺 We're excited to build the future of design together. #ExtendedPackCollective #EPCPartnerCircle #DesignLeadership #DesignCommunity

We're delighted to welcome Ajith Sowndararajan, Senior Director – Product Design & Research at Flipkart, to the Extended Pack Collective Partner Circle. Ajith brings over a decade of experience spanning product design, research, business strategy, and design leadership at Flipkart, Freshworks, Human Factors International, and Cisco. His work has consistently focused on making technology more intuitive and accessible, building high-performing design teams, and embedding user-centred thinking within organisations. The EPC Partner Circle brings together select design leaders who believe in advancing the practice of design, craft, strengthening the community, and creating meaningful opportunities for designers worldwide. Welcome to the Pack, Ajith. 🐺 We're excited to build the future of design together. #ExtendedPackCollective #EPCPartnerCircle #DesignLeadership #ProductDesign #DesignResearch #DesignCommunity