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Extending Reach, LLC

@ExtendingReach

Marketing insights and services to help professionals grow and businesses thrive. Start extending your reach today!

 Silicon Valley, CA
extendingreach.com
Joined October 2013
  • Tweets5.2K
  • Following11.5K
  • Followers12.8K
1Media
Photo by Extending Reach, LLC (@ExtendingReach)
Be sure to stay informed on IRS tax adjustments for 2027 so you can take advantage of opportunities to boost your bottom line. Thx @smallbiztrends smallbiztrends.com/irs-unvei… #SMB #startup #entrepreneur #smallbiz #founder #smallbizowner #taxes #TaxSeason
IRS Unveils 2027 Tax Year Adjustments: Bigger Deductions Ahead

IRS Unveils 2027 Tax Year Adjustments: Bigger Deductions Ahead

The Internal Revenue Service (IRS) recently announced a series of significant tax adjustments for the 2027 tax year that could greatly impact small business owners as well as individual taxpayers.

smallbiztrends.com
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With AI spending starting to stall, is the era of #AI hypergrowth over? Thx @TechCrunch techcrunch.com/2026/11/06/ra… #Strategy #SMBs #Startups #economy #AISpend #entrepreneurs
Ramp data shows AI spending stalling just as Anthropic nears its IPO | TechCrunch

Ramp data shows AI spending stalling just as Anthropic nears its IPO | TechCrunch

AI usage keeps climbing, but spending has stalled. Price cuts and smarter cost controls among the biggest spenders could challenge investor assumptions about AI hypergrowth.

techcrunch.com
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"Real work the buyer can check beats a claim they can’t." Are you giving customers something they can verify? Nice tips @Entrepreneur entrepreneur.com/building-a-… #SMB #startup #entrepreneur #founder #salestips #SalesStrategy
Buyers Stopped Believing Pitches. Give Them Something They Can Verify.

Buyers Stopped Believing Pitches. Give Them Something They Can Verify.

Software now writes the pitch, sends it and even personalizes it, so buyers have learned to discount all of it. Here's what works now.

entrepreneur.com
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Keep an eye on the trends... Thx @Inc inc.com/chloe-rosenberg/next… #entrepreneurship #entrepreneurs #economy #founds #SMBs #startups #GenZ #smallbusinessowners
The Next Gen-Z Startup Boom Isn't Happening in Silicon Valley. It's Hitting College Towns

The Next Gen-Z Startup Boom Isn't Happening in Silicon Valley. It's Hitting College Towns

Instead of following a traditional career path, members of Gen-Z are embracing entrepreneurship for an unexpected reason.

inc.com
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Take heed PC users... Thx @CSOonline csoonline.com/article/424452… #security #cybersecurity #hackers #SMB #startup #smallbiz #Entrepreneur #founder
Fake software installers are turning your PCs into profit centers for hackers

Fake software installers are turning your PCs into profit centers for hackers

Microsoft uncovers a fake-download campaign that turns unsuspecting PCs into proxy nodes, distributed-computing workers, and adware platforms.

csoonline.com
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How would your #CrisisCommunications team handle this situation? Thx @Gizmodo gizmodo.com/google-tries-to-… #marketingtips #EdTech #AI #FutureofLearning #startups #SMBs #PR
Google Tries to Walk Back Controversial School AI Policy Following Political Backlash

Google Tries to Walk Back Controversial School AI Policy Following Political Backlash

Google backtracks on executive's threat that if AI goes, so does Search.

gizmodo.com
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What signs do you look for when a project is in trouble? Nice tips @TechTargetNews techtarget.com/news/when-sho… #projectmanagement #ITStrategy #SMB #startup #Entrepreneur
When should an IT project turn red?

When should an IT project turn red?

A project can look on track even when its business case is falling apart. CIOs need to recognize the warning signs before trouble gets worse.

techtarget.com
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Nice takeaways for #founders. Thx @Under30CEO under30ceo.com/autonomous-ve… #SMBs #startups #smallbiz #businessleaders #MarketingStrategy #Entrepreneurs
Autonomous Vehicles Boom: Why AV Founders Are Pitching Again

Autonomous Vehicles Boom: Why AV Founders Are Pitching Again

Autonomous vehicles are drawing a new wave of founders. Trucks VC has seen 81 AV pitches in 2026. Here is what that means for builders.

under30ceo.com
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Keep an eye on the tech #LaborMarket... Thx @TechRepublic techrepublic.com/article/new… #layoffs #jobtrends #staffingtrends #hr #AI #economy #SMB #startup
Tech Layoffs 2026: 196,000 Workers Affected as Amazon, Meta, and Microsoft Cut Jobs

Tech Layoffs 2026: 196,000 Workers Affected as Amazon, Meta, and Microsoft Cut Jobs

Nearly 200,000 workers have been affected by tech layoffs in 2026. See which companies are cutting jobs and what it means for tech workers.

techrepublic.com
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Is AI's impact on #cybersecurity a good thing or a bad thing? Hmmm. Thx @TIME time.com/article/2026/10/23/… #infosec #AI #security #vulnerability #PHP #strategy #SMBs #startups #entrepreneurs #entreprisesecurity #AISecurity #CISO
The AI-Discovered Bug That Could Have Become a Cybersecurity Disaster

The AI-Discovered Bug That Could Have Become a Cybersecurity Disaster

Cybersecurity researchers raced to patch a major flaw in PHP as details leaked online and attempted exploits surged.

time.com
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Take heed #smallbusinesses and #creators... Thx @TheVerge theverge.com/tech/1017261/et… #SMB #startup #entrepreneur #founder #AIslop #AIphoto #retailer #onlinemarketing #digitalmarketing
Etsy is cracking down on AI slop listings

Etsy is cracking down on AI slop listings

Listings must “accurately represent” items being sold.

theverge.com
31
Should professionals with psychology, communications, and human-computer interaction play a larger role in #AI development? Hmmm. Thx @thenextweb thenextweb.com/news/victoria… #strategy #SMBs #startups #entrepreneurs #AITrainers #AIcommunity
Victoria McClune is challenging how the AI industry understands its users

Victoria McClune is challenging how the AI industry understands its users

Victoria McClune went from building interactive children's books for the first iPads to investigating how AI systems influence their users. Her Silent Downgrade research examines how AI can shape the...

thenextweb.com
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Start monitoring #NLRB appointments, decisions, and enforcement activity. "NLRB's traditional independence from the White House has been significantly diminished, with potentially lasting consequences for federal labor relations." Thx @SHRM shrm.org/topics-tools/employ… #SMB #startup
Supreme Court Declines to Review Wilcox Firing

Supreme Court Declines to Review Wilcox Firing

The Supreme Court declined to review Gwynne Wilcox’s NLRB firing, reinforcing President Trump’s presidential authority and raising implications for employers.

shrm.org
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Take heed #webdevelopers and #security professionals: "Two flaws...could allow an attacker to run their own commands on a PHP-based server without logging in." Thx @mashable mashable.com/tech/php-vulner… #SMBs #startups #cybersecurity #vulnerability #PHP #CISO
PHP vulnerability update: PHP issues today explained

PHP vulnerability update: PHP issues today explained

Two serious flaws in software that powers a large share of the web leaked ahead of their fix. Now attacks have reportedly started.

mashable.com
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Don't be afraid to give a public stance on current events. There are some issues that retain majority support for businesses to speak out about. Thx @marketingcharts marketingcharts.com/brand-re… #marketingstrategy #SMB #startup #customerinsights
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"The so-called #AI race, which has long been defined by advances in frontier AI models, is really about who can get their hands on enough power." Do you agree? Thx @axios axios.com/2026/10/20/goldman… #datacenters #strategy #energy #SMBs #startups #TechTrends #economy
"Power is probably the forever bottleneck": Grid delays threaten the AI race.

"Power is probably the forever bottleneck": Grid delays threaten the AI race.

The U.S. power grid can't handle the AI boom.

axios.com
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Interesting insights into the #FinancingStrategies required to build modern data centers. Thx @MorningBrewInc cfobrew.com/stories/meta-see… #financialtechnology #SMB #startup #CFO #founder #entrepreneur #datacenters #AIBubble
Meta seeks flexibility in data center financing

Meta seeks flexibility in data center financing

Corporate finance director details its strategies to get digital infrastructure projects up and running.

cfobrew.com
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"The companies are effectively acknowledging that in this industry, managing AI’s social consequences may become part of the cost of doing business." Thx @MorningBrewInc brewmarkets.com/stories/tech… #AI #FutureofTech #investors #strategy #SMBs #startups #entrepreneurs #founders
Tech’s conscience has a ticker

Tech’s conscience has a ticker

What Anthropic and SpaceX's public benefits say about their industry.

brewmarkets.com
31
If you want to close the sale, make sure you know what's happening inside the buyer's decision-making process. Nice #salestips @hubspot blog.hubspot.com/sales/harde… #SMB #startup #entrepreneur #smallbiz #founder
The hardest part of the sale happens in a room your seller isn’t in

The hardest part of the sale happens in a room your seller isn’t in

Most stalled deals trace back to the same problem: the buyer couldn’t defend the decision internally. Here’s how you can get ahead of it.

blog.hubspot.com
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Do you support tougher rules and the establishment of a new international body overseeing best practice for AI development? Thx @CSOonline csoonline.com/article/423627… #AI #FutureTech #governance #techlaw #SMBs #startups #entrepreneurs
Cyberattack AIs must be trained only on air-gapped systems, hundreds of AI researchers say

Cyberattack AIs must be trained only on air-gapped systems, hundreds of AI researchers say

Expecting the most powerful AI models not to find their way through firewalls and proxies is asking for trouble.

csoonline.com
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