Delivers successful business strategies for the North American ag machinery industry.
Brookfield, WI
Joined August 2009
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What makes an equipment dealership stand out to investors? Marc Johnson of @PinionGlobal and Malcolm Rhodes of RCS Consulting break down valuation drivers, growth opportunities and M&A trends.
👉Join us Oct. 29 at 2 p.m. CT: ow.ly/fHIP5100HxX
ALT Upcoming Farm Equipment Webinar sponsored by Pinion How Private Equity Values Equipment Dealerships: What Every Dealer Should Know
Come see for yourself at the 2027 Precision Farming Dealer Summit this Jan. 11–12 in Indianapolis, IN.
Don’t miss Early Bird savings of $200 off the full rate! For registration info, hotel details and more, click here: PrecisionSummit.com
Join us January 11-12 for the Precision Farming Dealer Summit, then stick around January 13-15 for the 2027 Annual National No-Tillage Conference!
🔗 Learn more at PrecisionSummit.com and NoTillConference.com.
Don’t miss Brent Harness and Jeremy Marston at the 2027 Precision Farming Dealer Summit this Jan. 11–12 in Indianapolis, IN.
Don’t miss Early Bird savings of $200 off the full rate! For registration info, hotel details and more, click here: PrecisionSummit.com
How well do you follow farm equipment industry news?
📌 Take our October News IQ Quiz for a chance to win a $25 Visa gift card (and earn bragging rights):
⭐ ow.ly/o9Bf5100n8k
Webinar Replay:
🌐 In this session, Art VanZuiden and Robert Russell from @SedonaTechnolo1 talk digital security and:
➡️ Where the risks are
➡️ How AI is changing the threat landscape
➡️ What recent attacks reveal
➡️ How to strengthen security
🌐 ow.ly/SFcW5100nbf
This week's #bestoftheweb:
- Smarter Combines, Grain Carts and Harvest Automation with Ag Leader
- WB Global Services' Tech Tip
- Inside the Collaboration of Competing Manufacturers
- When Tractor Giants Fall: Two Old-Timers Tell All!
- "Berry Good Luck!"
ow.ly/iEj45100eLu
Dealer Hall of Fame inductee Tim Brannon discusses overcoming challenges including 1980s ag downturn and low prices that caused $600,000 losses.
📌 Find the full video here, sponsored by @Geringhoff.
ow.ly/bolx5100n7b
Collaborating with brands that share similar audiences, values and goals taps into new markets, amplifies messaging and authority, and creates opportunities that benefit both organizations rather than competing for attention.
LEARN MORE 🔗 ow.ly/iPK4510061p
At the 2026 Dealership Minds Summit, we sat down with a distinguished panel of @FEeditors #DOY alumni: Neil Messick of Messick’s Equipment (2026), Michael Van Houweling of @vanwall (2016) and Brady Foster of @Birkeys (2007).
🔗 ow.ly/ykns51006ix
Tom Ballweg says they are seeing used equipment prices are starting to stabilize and in some cases it’s going up. He talks about how the dealership manages its inventory in this video. #bootsontheground is brought to you by @YetterFarmEquip.
Watch Now ▶️ ow.ly/4Usp51005rF
Don’t miss Stephanie Pharris at the 2027 Precision Farming Dealer Summit this Jan. 11–12 in Indianapolis, IN.
Don’t miss out on Super Early Bird savings of up to $400 off the full rate! For registration info, hotel details and more, click here: PrecisionSummit.com
Check out the 2026 @equipexposition Exhibitor Roundup!
📌 ow.ly/bNre50ZZ7VA
This week's #bestoftheweb:
- Keep the Conversation Going After the Quote
- 90 Years Of American Manufacturing At Gandy- Factory Tour
- Happy National Farmers Day!
- A Big Wish. A Red Tractor.
- Is Agriculture Stuck in a Commodity Cycle?
farm-equipment.com/articles/…
How to Use a Compensation Plan to Align the Sales Team with Dealership Goals
📌 Zane Watson demonstrates how tying a compensation plan to the washout cycle encourages teamwork & benefits all dealership departments.
💭 Read more:
ow.ly/1Aun50ZZ7zG
In this episode of #OntheRecord, brought to you by @AEDSocial we take a look at the FTC and USDA’s announcement that they are seeking public comment on farm equipment manufacturing and distribution practices.
👇 Watch the full episode: ow.ly/nBlr50ZZ7Ot
Come see for yourself at the 2027 Precision Farming Dealer Summit this Jan. 11–12 in Indianapolis, IN.
Don’t miss Early Bird savings of $200 off the full rate! For registration info, hotel details and more, click here: PrecisionSummit.com
During the @Shortliner Fall Convention in Las Vegas in October, four dealer executives took the stage to share their expectations of independent manufacturers.
➡️Read more from this important session here: ow.ly/uMMs50ZYMPq
