Founder at Stack Against: comparison pages and competitive intelligence for SaaS
Joined October 2008
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Check out these fun, hands-on @KiwiCo projects for young scientists, artists & makers ages 0-16+. kiwico.com?utm_source=twitte…
Federico Jorge retweeted
Effective comparison pages clarify a product's value proposition & can boost conversion rates.📃🏆
Join us next week as @FJCopywriter shares how he writes comparison pages that generate revenue for clients.
Curious about comparison pages? Sign up here🔗 lnkd.in/dn3saeZ9
Thanks for the invite, @TylerHakes !
This was an incredibly valuable and informative session with @FJCopywriter.
So many practical, tactical, AND strategic takeaways for how to create great comparison and competitor content.
Thank you Federico!
If you missed it live, watch the recording below 👇
Competitor comparison pages can be a HUGE win for software, SaaS, and B2B companies.
But getting them right can be tricky.
Join me next week for a live Q&A with @JoinTOFU to learn the process I use to create vs pages that drive 1000+ leads
👇
lu.ma/jvmn4tzy
👉 DM me if you need help writing comparison pages that persuade your ideal buyers to choose you over your competitors.
Instead of asking...
🛑 Will comparison pages harm my brand?
Ask yourself:
🧠 How can I write comparison pages that help my ideal customers make a better decision?
🧵 3/3
While you're wondering if naming your competitors will harm you, your buyers are getting their answers from:
✅ Peers
✅ Review sites
✅ Affiliates
💀 Your competitors
🧵 2/3
Buyers go from category considerations to product shortlists to "this vs that" choices.
This happens everywhere, not just in B2B SaaS — see this post's screenshot.
🧵 1/3
I just launched a free keyword generator to discover your "alternative to" and "vs" keywords.
If you're considering launching comparison pages soon, this will help you:
👉 Prioritize which competitors to target
👉 Optimize your pages for SEO
producthunt.com/posts/compet…
"Are comparison pages biased?" — I get this question all the time.
Short answer: yes.
Longer answer: yes, but that shouldn't prevent you from publishing them as all marketing is biased.
Full answer: watch the video below.
Thanks for the mention @digitalbase
Didn't find any super good online resources outside of a podcast from 'The Competitive Enablement Show' (by @kluein)
Looks like @fjcopywriter is the expert on this matter.
klue.com/podcast/building-co…
Federico Jorge retweeted
Key takeaways:
• Study & use reviews (g2, trust radius)
• Highlight how you're solving a problem. you vs them
• Don't start w feature comparison
• Avoid BS like 'best alternative to'.
• Use angle 'Best alternative for [segment/specific problem]'
• All marketing is biased
