Sales lift from bobble head giveaways and billboards, and other insights we've gathered through our work with brands. Read more: fan.ai/news/insights-to-help… #sportmarketing #sponsorshipmarketing #sportsponsorships

"The Emerging Sponsorship Opportunity In Women’s Professional Sports", sees a discussion about brand, property, and athlete sponsorship opportunities, in the context of the growth of women’s professional sports. Watch the webinar: fan.ai/news/webinar-emerging… #sportmarketing

Justin Toman, Head of Sports Marketing at @PepsiCo, spoke for brand marketers everywhere when he wondered aloud, “How much more product am I selling because I have partnership XYZ?” Read more: fan.ai/news/pepsico-fanai-at… #sportmarketing #sponsorshipmarketing #sportsponsorships

“There’s a paradigm shift on the way toward bottom of the funnel metrics [...] more pressure to justify every dollar that is spent” Watch the full webinar, 'What Sports Marketing Strategies Have The Largest Impact on Retails Sales?': fan.ai/news/webinar-sports-m…

"@Catalina Partners with @FanAI as Live Event Marketing Sponsorships Rebound" via @YahooFinance finance.yahoo.com/news/catal…

With 3 @NFL naming rights deals expiring in the next 3 years, and the @BuffaloBills building a new stadium, we decided to take a simplistic look at which teams were giving brands the best bang for their buck when it comes to naming rights. Infographic: fan.ai/news/nfl-stadium-nami…

Sport partnerships are not an "if you build it, they will come" proposition for brands. Here are some some common mistakes in executing sponsorship strategies, with some examples on how to avoid them. Read more: fan.ai/news/3-common-sports-… #sportmarketing #sportsponsorships

Cracking the Code: Measuring ROI from Live Event Sponsorships Read more about how our partnership with @catalina is supporting the sponsorship strategies of CPG brands: fan.ai/news/cracking-the-cod… #sportmarketing #sponsorshipmarketing #sportsponsorships

“A combination of three things—live in-stadium activation, interesting mobile digital activations, and an in-store activation. Then, you get an actual sales lift in-store.” Read more: fan.ai/news/insights-to-help… #sportmarketing #sponsorshipmarketing #sportsponsorships

Pulling back the curtain on how we continually refine the FanAI dashboard for visualization and customization, in this article by Travis Dunn, Senior Frontend Engineer | R&D at FanAI. fan.ai/news/optimizing-fanai… #sportmarketing #sponsorshipmarketing #sportsponsorships

PANEL PRESENTATION: “Driving Innovation Through Data Analytics & Metrics - How Transforming Sports Sponsorship Measurement Can Influence Your Brand Spending” featuring @PepsiCo, @OMD_USA, and FanAI. fan.ai/news/2022-sbj-brand-i… #sportmarketing #sportsponsorships

Most sponsorship professionals cite direct revenue growth as the most important outcome. However, a large portion grade their organization poorly on using data to understand themselves, their market, and their fans. Full infographic here: fan.ai/news/sports-marketing…

As festivals and sporting events return after two years of cancellations, brands are once again investing in sponsorships, and @catalina and FanAI are helping overcome challenges that come from trying to measure their results. streetfightmag.com/2022/07/2… via @streetfightmag

“Being able to share our case study with the sport industry in a forum like the @SBJ Brand Innovation Summit - It’s like sharing academic research. Once you share it, it helps the industry’s body of knowledge." Read the full story: fan.ai/news/pepsico-fanai-at…

WEBINAR: 'The Emerging Sponsorship Opportunity In Women’s Professional Sports', featuring @IshveenAnand from @OpenSponsorship fan.ai/news/webinar-emerging… #sportmarketing #sponsorshipmarketing #sportsponsorships

“The question is, what is the evolution of [signage] real estate? How do you go beyond the logo?” Watch the full webinar: fan.ai/news/webinar-sports-m… #sportmarketing #sponsorshipmarketing #sportsponsorships

3 Common Sports Sponsorship Mistakes and How to Transcend Them Read more: fan.ai/news/3-common-sports-… #sportmarketing #sponsorshipmarketing #sportsponsorships

Watch the panel discuss sports sponsorship marketing making a fundamental shift in measurement towards business metrics, and how that arms brands with information to save money and enhance sports sponsorship activation. fan.ai/news/2022-sbj-brand-i… #sportmarketing #sportsponsorships

PepsiCo Partner FanAI Brings Accountability to Sponsorship at the SBJ Brand Innovation Summit Read more: fan.ai/news/pepsico-fanai-at… #sportmarketing #sponsorshipmarketing #sportsponsorships