
@FerrariAlbertoi
iAccount based inItaly
About this account
- Account based in
- Italy
- Connected via
- Italy App Store
Account-level information from X, not a live location or the device used for a specific post.
Alberto Ferrari is a Business Intelligence consultant. He is also a speaker in international conferences like European PASS Conference and PASS Summit.
Settimo Torinese - Italy
Joined July 2010
- Tweets882
- Following121
- Followers10.9K
- Likes1.4K
Alberto Ferrari retweeted
The time has come: in 2026, ๐๐๐ถ๐ป๐ด ๐๐ ๐๐ผ ๐๐ฟ๐ถ๐๐ฒ ๐๐๐ซ ๐ต๐ฎ๐ ๐๐๐ฎ๐ฟ๐๐ฒ๐ฑ ๐๐ผ ๐ฏ๐ฒ ๐ฒ๐ณ๐ณ๐ฒ๐ฐ๐๐ถ๐๐ฒ.
We also created three new video courses that should not become obsolete in two weeks!
๐๐ ๐ณ๐ผ๐ฟ ๐ฃ๐ผ๐๐ฒ๐ฟ ๐๐: ๐๐ป๐๐ฟ๐ผ (๐ณ๐ฟ๐ฒ๐ฒ!)
๐๐๐ซ ๐๐ถ๐๐ต ๐๐: ๐๐๐๐ฒ๐ป๐๐ถ๐ฎ๐น๐
๐๐๐ซ ๐๐ถ๐๐ต ๐๐: ๐ฆ๐ฐ๐ฒ๐ป๐ฎ๐ฟ๐ถ๐ผ๐
We have a page dedicated to AI for Power BI and DAX, where you can also find the link to these courses:
sqlbi.com/ai/?aff=twitter
I wrote a long post to recap what has changed between 2023 and 2026, and trying to answer many questions I expect to receive:
sqlbi.com/blog/marco/2026/09โฆ
I am looking forward to receiving all types of comments! ๐
Alberto Ferrari retweeted
Microsoft is retiring its Whiteboard app on September 14.
Here is what we drew instead: free, open source, and native to Windows 11.
Alberto Ferrari retweeted
Learn how to highlight a single data point among a distribution in #PowerBI; no custom visuals required.
Bonus if you like D&D, cause we're analyzing the statistics of monsters. It's summer after all, let's have fun with it.
๐ sqlbi.com/articles/highlightโฆ
๐ฝ๏ธ youtu.be/l0DETT4QR_Y?si=cFm0โฆ
Alberto Ferrari retweeted
Hints from a book from the future:
โHonestly, it would be better to be a good data modeler and a mediocre DAX author than a DAX guru but a poor data modeler. Therefore, if data modeling is not your cup of tea, roll up your sleeves and start learning it. Maybe during the pauses, while reading this book: you will attain two great goals at once.โ
Alberto Ferrari retweeted
The ๐ข๐ฝ๐๐ถ๐บ๐ถ๐๐ถ๐ป๐ด ๐๐๐ซ book (aka ๐ง๐ต๐ฒ ๐๐ฟ๐ถ๐ฐ๐ธ, as it is 800+ pages) is now ๐ฎ๐๐ฎ๐ถ๐น๐ฎ๐ฏ๐น๐ฒ:
- Paperback (Black & White)
- Hardcover (Color)
- eBook (PDF, Kindle, ePub)
๐ฅ๐ฒ๐ฎ๐ฑ ๐บ๐ผ๐ฟ๐ฒ: sqlbi.com/articles/the-optimโฆ
๐ข๐ฟ๐ฑ๐ฒ๐ฟ ๐ผ๐ป๐น๐ถ๐ป๐ฒ: sqlbi.com/books/optimizing-dโฆ
Alberto Ferrari retweeted
๐๐ถ๐ฟ๐ฒ๐ฐ๐ ๐๐ฎ๐ธ๐ฒ ๐๐. ๐๐บ๐ฝ๐ผ๐ฟ๐ ๐บ๐ผ๐ฑ๐ฒ ๐ถ๐ป ๐ฃ๐ผ๐๐ฒ๐ฟ ๐๐
What is the right choice between Direct Lake and Import mode in Power BI?
#powerbi #vertipaq #directlake #import
sqlbi.com/blog/marco/2024/04โฆ
Alberto Ferrari retweeted
The ๐๐ถ๐๐๐ฎ๐น ๐ฐ๐ฎ๐น๐ฐ๐๐น๐ฎ๐๐ถ๐ผ๐ป๐ in #powerbi introduced a new concept: the ๐๐ถ๐๐๐ฎ๐น ๐ฐ๐ผ๐ป๐๐ฒ๐
๐.
This article+video introduces EXPAND and COLLAPSE, two functions to navigate the visual context.
#powerbi #visualcalcs
sqlbi.com/articles/introduciโฆ
Alberto Ferrari retweeted
I will speak at SqlBits 2024 in Farnborough and at the Microsoft Fabric Community Conference in Las Vegas!
#sqlbits #fabricconf
Alberto Ferrari retweeted
I am glad to announce that @kurtbuhler has started to work with us at SQLBI.
The video describes the most difficult part of the job.
๐
Read more: sqlbi.com/blog/marco/2024/03โฆ
Alberto Ferrari retweeted
This article+video from @kurtbuhler describes the different approaches to format your #dax measures in #powerbi semantic models using format custom and dynamic format strings.
sqlbi.com/articles/improvingโฆ
Alberto Ferrari retweeted
Short, sad story.
Once upon a time, there was a ๐ก๐๐ฏ๐ฎ data modeler.
Their semantic model did not work.
End of the story.
Credits: @FerrariAlberto
#powerbi #datamodeling
Alberto Ferrari retweeted
I was fortunate to meet the #DAX grandmaster @FerrariAlberto in person, the experience was incredibly gratifying and amazing. ๐คฉ
I am immensely grateful for the opportunities provided by @SQLMissSunshine , @oengels and @_Tillmann . You guys are amazing!
#gratitude #grateful
Alberto Ferrari retweeted
This article+video shows how to compute ratios when row-level security hides some of the data, and you need a percentage that includes the hidden rows in the comparison.
#powerbi #dax
sqlbi.com/articles/computingโฆ
Alberto Ferrari retweeted
The DirectQuery over SQL section of the Optimizing DAX video course is now available!
More than five additional hours of lectures, assuming you know how to optimize SQL afterward.
#dax #optimizingdax #powerbi
Read more: sqlbi.com/blog/marco/2023/11โฆ
Alberto Ferrari retweeted
Are you ready for SQLBi-ts Unveiled?๐
The #SQLBI team - @marcorus and @FerrariAlberto - are taking to the stage to officially announce #SQLBits2024!๐
Join us LIVE on your desired platform, links below!๐
3PM EU, 2PM UK, and 9AM East Coast
THURSDAY 14TH SEPTEMBER!๐
Obtaining a straight line with an arrow pointing left to right in the diagram view of Power BI Desktop is insanely hard. Next time you see a figure like this, appreciate the effort! :)
Alberto Ferrari retweeted
Inside Calculation Groups is available.
It is a deep dive into calculation groups in #dax: multiple calculation groups, precedence, sideways recursion, composite models, and several DAX Patterns as a calculation group.
For #powerbi and #ssas #tabular.
sqlbi.com/blog/marco/2023/06โฆ
Alberto Ferrari retweeted
After years in โstealth mode,โ weโre excited to introduce DAX Optimizer.
Dive deeper here: daxoptimizer.com/blog/introdโฆ
DAX Optimizer is a tool โ delivered as a service โ that helps identify potential bottlenecks and suggests impactful solutions and priorities. You still write the code, but it is like you have a mentor on the side teaching you best practices, focusing on the most impactful area of your measures.
Spend your time where it matters, getting immediate improvements. For example, you may have 200 measures, many of which have similar coding practice issues: Where to start? DAX Optimizer guides you to the more important measures, which could be the ones that are more frequently used by other measures and not necessarily those that directly appear on any report.
Now that we are out of stealth mode, we have much to say: how it works, how it preserves sensitive data, how it works for teams and individual developers, and share the plans to improve it over time. We will do that in the coming weeks.
Where are we now? Our beta program is live, initial users are onboarded, and the waitlist is growing. Weโre gradually rolling out invitation codes in the coming weeks. The service is functional, the UI for a single developer is polished, and the documentation is shaping up.
While we work towards our public release, weโll be actively seeking your feedback to refine DAX Optimizer. We wonโt be rolling out a major marketing campaign yet, as weโre committed to perfecting the tool. Do not expect videos or articles from us until public release.
That said, beta participants are welcome to share their experiences, as we do not require any NDA. Articles, videos, with the good and the bad โ all are fair game. We believe in transparency!
Join us in shaping the future of coding with DAX Optimizer. Your code, optimized.
daxoptimizer.com/

















