FieldReveal

Every field has a story. We help agronomists uncover it. No two acres are exactly alike. Differences in soil, elevation, nutrient levels and yield potential all influence how a field performs. FieldReveal brings those pieces together through precision ag technology that turns field data into actionable insights. From soil sampling and zone management to variable-rate fertility and seeding prescriptions, we help agronomists see the full picture and make more informed recommendations. Better decisions start with understanding what’s happening beneath the surface. FieldReveal. See Deeper. Farm Smarter.

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Data points, patents, algorithms, ever-changing technology. It all can be very complicated. Our goal is to simplify your workload by streamlining map building for you and your growers. Interested? Learn more and request a demo at fieldreveal.com

FieldReveal relies on a patented process for creating actionable management zones in fields. Years of data, testing and proof when into our algorithm. But we do one thing different, we don’t stop there. We back up our recommendations with a human touch. Our industry-leading mapping center ensures nothing gets lost during the building of the map. We believe boots on the ground make us better at what we do.

Collecting millions of data points at 4 mph. Let us partner with you to help your growers get the most out of their data this year.

Built for real-world ag decisions and trusted by customers nationwide. Thank you for being part of our community.

Before you build a variable rate seeding prescription, ask these 5 questions. What is driving variability in this field? Which hybrids or varieties are best suited to those conditions? How does each product respond to changes in population? Where can we push population, and where does it make more sense to back it off? How will we use this year's results to improve next year's prescription? Variable rate seeding is more than moving population up and down across a field. The real opportunity is matching the right product and the right population to the right part of the field. Ryan Morrison shares his approach to hybrid and variety selection, management zones, and variable rate seeding in the latest FieldReveal article: fieldreveal.com/ag-tech-insi…

Good prescriptions start with a sound understanding of what's happening in the field. Agronomists already have access to valuable data including yield history, soil samples, and field characteristics. The challenge is turning all of those layers into practical recommendations that can actually be applied in the field. That is where our advanced agronomy tools can make a difference. In our latest article, Ryan, Business Development Consultant, shares how FieldReveal helps organize field variability into usable recommendations, streamline prescription workflows, and support better decision-making throughout the season. Read the full article to learn more about how variable rate technology adoption continues to evolve here: fieldreveal.com/ag-tech-insi…

We feel so fortunate to have a technical college in our hometown. FieldReveal has been hiring students out of Lake Area Tech for over 10 years, and we’d love to keep it going. Looking for an internship and interested in ag technology? Find us at the Lake Area Tech Career Search Expo, October 15, 2026, from 11am-1:30pm. We currently have 2 intern positions open, apply online at fieldreveal.com today!

You have been walking fields all growing season. When you ride in the combine this fall, take FieldReveal Mobile with you. Better conversations, better data recollection.

Looking for an internship and interested in ag technology? Find us at the SDSU College of Agriculture, Food, and Environmental Sciences Career Fair, Wednesday, October 7, 2026 from 10-4! We currently have 2 intern positions open, apply online at fieldreveal.com today! @SDSUAgronomy

Fields aren’t uniform. If we’re farming smart, our inputs won’t be uniform either. Variable rate technology allows agronomists and growers to place seed and nutrients where they can have the greatest impact. The challenge has never been understanding the concept. The challenge has been having the confidence and data to support the decisions being made. Our latest article explores how improved technology, zone-level analysis, and stronger ROI visibility are helping variable rate adoption continue to grow. Read more: fieldreveal.com/ag-tech-insi…

Variable rate seeding isn’t just about deciding where to increase or decrease population. The soybean variety you select matters, too. Before building your prescription, consider how the variety respond to different populations. Could higher populations create additional risk in productive areas? How will the variety perform under the soil, drainage, and water conditions within each zone? What population does the variety perform best at, and how much flexibility does it have? The right population can vary from variety to variety, field to field. Product selection is an important layer of the variable rate seeding conversation. Read the full FieldReveal insight featuring Ryan Morrison here: fieldreveal.com/ag-tech-insi…

Hearing how our tools are used in the field never gets old. We’re thankful for the growers and teams across the country who choose us and share their story.

We have noticed more innovation at the farm gate. When growers are tasked with understanding and implementing new ideas, they don’t back down. The weather, markets, and other factors out of our control might have a bigger impact than what we can control. But this continuous effort to being better than we were shows us that America’s agriculture industry is in good hands. Each thing being tried this year is laying the groundwork for next season. Each experiment at the farm gate is making us smarter, stronger, and more durable. You’re doing a good job.

We develop and design our software with intent. Careful listening and continuous feedback loops with our customers help us understand the problems ag retail is facing throughout the year. From there, we prioritize the needs and get to work. Being deeply rooted in ag retail allows our team to truly understand what is needed and how to design for measurable impact. Read the full article from Zach Locy, VP Product Development here: fieldreveal.com/ag-tech-insi…

“The goal is not necessarily maximum yield. It is maximum ROI per acre,” shared Ryan Morrison, Business Development Consultant with FieldReveal. That mindset is shaping how more growers and agronomists approach variable rate technology today. With tighter margins and greater pressure on every input dollar, the focus has shifted toward making smarter, more intentional decisions across every acre. Variable rate technology helps place seed and nutrients where they can create the greatest return, while modern data tools make it easier than ever to measure performance and evaluate results down to the zone level. In our latest article, Ryan discusses what is driving variable rate adoption forward and why ROI is becoming the center of the conversation. fieldreveal.com/ag-tech-insi…

Starting today, growers can prep for the thousands of data points they will be collecting this harvest. 1 - Check your software, make sure everything is up-to-date and running properly. 2- Check that your grower/farm/field structure is accurately named and mapped. 3- Once harvest begins, calibrate yield monitors to ensure accuracy. 4- Test telemetry to know that your data will get to where it needs to be in order to have the biggest impact on next year’s decisions. Don’t depend on post harvest data calibration and clean up, get ahead of messy data by preparing today.

Streamlining your process for variable rate seeding recommendations can give you and your growers the confidence you need to set yourself up for a successful season. Start with getting to know the field. This is where FieldReveal really shines, we highlight variability that simplifies your conversation. Next, consider your available hybrids. Tailor this selection to the field’s unique variability. Once you have a product selected, get to work building the script around that products needs Finally, make sure you’re evaluating the recommendation at the end of each season. The result isn't simply a variable rate map. It's a prescription built around what each part of the field can actually support, optimizing every acre. Read the full FieldReveal article featuring Ryan Morrison: fieldreveal.com/ag-tech-insi…

Looking across fields, we hope you can step back and appreciate all of the work that you have done this year to set your growers up for a successful harvest. Combines will soon be running, let today be a day of rest, relaxation, and appreciation of your hard work. Happy Labor Day from FieldReveal.