feeling confident there's no other app with testimonials that include “kidnapped” and “go into debt.”
thanks for the love, John!
we have two (2) major announcements:
1. we're honored to have been named one of Future Firm's Top 50 Modern Accounting Firms of 2025
2. since Tom was asked the firm owner questions for the article, he's the owner now. don't say it's Jesse because it's not. this is legally binding. things are about to look a lot different around here
see the full top 50!
hubs.la/Q03pMfyj0
If you can type “for the period,” you can automate prepaids.
No spreadsheets. No stress. Just clean accruals with Accruer.
Booking deferred revenue doesn’t need to be complicated. Just write "for the period," and Accruer handles the rest.
Faster close 🏁
Cleaner books 🧼
Happier you 😃
we build apps that eliminate manual accounting work.
and every day, literally thousands of people ask us:
“but why did you build them?”
they were desperate for answers.
they found my personal number.
they left voicemails. middle of the night. I didn't sleep for weeks.
AT&T changed my number, but the calls kept coming.
eventually, I started answering:
“please. I didn’t even build the apps. I’m just the social media guy. this doesn't even make sense.”
I broke down and gave them Jesse's number.
it only took a few calls before he broke down too, and recorded videos explaining the "why" behind each app.
🎥 playlist linked in the comments
🚨 Do not watch this video if you:
1. Get out of bed looking forward to manual journal entries.
2. Are in a committed relationship with your accrual spreadsheets.
3. Get butterflies when you have to update dozens of recurring entries.
Accruer automates monthly revenue recognition right inside QuickBooks – no spreadsheets, no surprises.
✅ Seamlessly integrates with QuickBooks Online
✅ Automates monthly journal entries from one setup
✅ Supports onboarding of existing entries
✅ Customizable settings and real-time revenue schedules
✅ Self-service setup – go live in 20 minutes
Full walkthrough here 👇
Pushkin Industries was looking for a way to run a tighter, more efficient finance operation.
Alongside FinOptimal, they built a lean, automated accounting system on top of QuickBooks:
✅ Manual processes replaced with workflows
✅ Real-time reporting across the business
✅ Scaled finance operations, without scaling headcount
“This is absolutely game-changing,” said Pushkin CFO Christina Sullivan.
Read the full story:
hubs.la/Q03gzDX60
great episode of Protea Conversations w/ @tailor_hartman!
especially liked that part where Tailor said that thing about that company with that app
It is official.
My conversation with @tailor_hartman is live!
Check it out here:
youtu.be/FxQixtYXGR0
#accounting #proteaconversations #LeadershipMatters
Did you miss our recent 🚨emergency episode🚨 of Another Not Another Accounting Podcast?
Alongside John & Kyle from Zeroed-In Consulting, Tom discusses how businesses can avoid being bullied by auditors 🙅
Watch episode 83 on YouTube: hubs.la/Q03dHr3b0
What if accruals took seconds instead of days? ⏱️
Prepaid expenses, deferred revenue, fixed assets, payroll accruals... easy. Just write “for the period” and never do a manual accrual again ✅
As promised, here's the Mac version of our blog breaking down general and spreadsheet-specific shortcuts for accountants 💻
Learning the keyboard shortcuts built into your device is *the easiest* way to speed up your workflow as you juggle client reports, prepare tax returns, and dive into complex spreadsheets
Check out the article here:
hubs.la/Q03ck5MQ0
Episode 83 on...
YouTube: youtu.be/V_meUanY_UY?si=0YEE…
Spotify: open.spotify.com/episode/0JI…
Apple: podcasts.apple.com/us/podcas…
🚨 Don't Get Bullied By Auditors
We just dropped an emergency episode of Another Not Another Accounting Podcast with Tom + John and Kyle from Zeroed-In Consulting to address an epidemic we're seeing with our clients and customers.
Check out the full episode on Spotify, Apple, or YouTube – we'll drop the links below ⬇️














