Recent analysis shows video content takes the lead in driving engagement. And when to post? Weekdays, especially Thursday and Friday during work hours (9 AM to 5 PM), offer the best results.

Social media marketing is evolving, and platforms like Reddit and LinkedIn are gaining ground. As Meta and X make changes that affect link posts, marketers are shifting their focus to alternative platforms. bit.ly/4dGeFJY

Drug samples, once a staple in pharma marketing, are losing their impact. Over the past 4 years, support for samples has dropped by 25%, from $8.5b to $6b. In 2006, 70% of prescriber visits included samples; by 2010, this fell to 55% bit.ly/4dzLlVn

With 85% of HCPs reporting that patients mention social media posts during visits, it's clear that social platforms are vital for sharing accurate health information. Despite this, nearly 90% of HCPs believe that pharma is underutilizing social media. prn.to/3WKWXPN

Facebook is heavily used by older generations, with 56% of its weekly users being Gen X or older. The report also highlights varying usage motivations: Facebook users prioritize keeping in touch with friends, while TikTok users are driven by a desire for entertainment.

YouTube’s algorithm is more about viewer satisfaction than just clicks and views. 📈 bit.ly/4bNGj6g

This evolving search landscape highlights the need for businesses to adjust their strategies to maintain and enhance their digital presence. bit.ly/3Ll9S4o

As we move through 2024, the social media landscape is continuing to evolve, with platforms introducing new features, addressing legal challenges, and integrating AI. Here’s a look at the latest updates from major social media platforms in June 2024. bit.ly/3VQjmJR

Brands are mastering the art of commenting on social media, using it as a tool to boost engagement and connect with audiences. bit.ly/3L49ibj

By simplifying your headlines, you can significantly increase your audience engagement and ensure your content reaches more readers. Try it out and see the difference! bit.ly/3VyNhpZ

Recently, thousands of internal Google documents have surfaced, revealing some of the secret ingredients behind their ranking algorithm. For a comprehensive look at these findings and actionable insights, explore the full analysis! 📈🔍 bit.ly/3zadzHe

W/ 58.1% of physicians turning to these platforms for updates, it's evident that direct engagement with KOLs & peer-reviewed content within a trusted community are key factors driving this preference. 🔗 g-med.info/post/where-can-ph…

We're seeing significant engagement on Pinterest, particularly in healthcare. bit.ly/4bCT3xw

The beauty of remote work? Your network is no longer limited by geography. Virtual events have been my go-to for meeting like-minded professionals and staying ahead of the curve—comfortably from my own space.

The history of LiveWorld is a testament to the power of remote work. Long before it became a necessity, it was our chosen path, & it has led to incredible benefits. We're sharing insights b/c we believe in remote work's potential to transform work. bit.ly/4aaUkey

The digital landscape is facing a serious challenge, as evidenced by a new study: SEO spam is increasingly dominating Google Search results. In the world of digital marketing, this is a concerning development. bit.ly/3UjEFnV

Pharma marketing thrives on insights. Here's what happens when MLR and marketing sync up for success: • Sharper market analysis • Richer audience insights • Smarter, safer campaign strategies Discover the power of collaboration in our latest article. bit.ly/3Ofcpip

Here's my take on what to expect for Pharma marketers in 2024. liveworld.com/10-pharma-mark…

Here's my outlook on HCP engagement in 2024. pm360online.com/8-tactics-to…