Ground-breaking, award-winning research designed for humans. We ask better questions to get you better answers.
City of London, London
Joined April 2018
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Flood - Research for Humans retweeted
Finalists for the MRS/@BIGB2B AWARD FOR BUSINESS-TO-BUSINESS RESEARCH:
🌟 @FloodPartners
🌟 @Kantar & @Shell
🌟 H&S Davidson Trust & @jigsawpieces
🌟 @OpiniumResearch & @canadalifeco
#MRSawards
Flood - Research for Humans retweeted
This is going to be dynamite. Does research kill ads? Fiery debate with @DomBoyd of Kantar, @Oelgammal of @motherlondon, Kerry Collinge of @System1Research and Louise Horner of @AcaciaAvenue. 5th July 6.30pm live @OgilvyUK. eventbrite.co.uk/e/does-rese…
Flood - Research for Humans retweeted
Excellent example of how we are moral, upstanding individuals & everyone else isn’t. 😇
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Flood - Research for Humans retweeted
I think we would all be better off if we focused on the idea that the role of advertising is to create associative memories that bring your product to mind fast + favourably. It isn't to save the world or solve social problems, unless that's what your product was designed to do.
"Why does any brand think it falls to the brand to mend a broken world?"
adaged.blogspot.com/2021/03/…
Flood - Research for Humans retweeted
The FT have done some research into the impact of the pandemic on workers. 250 respondents. Not particularly new findings but a nuanced report and telling quotes from individuals. Our industry so similar to others on.ft.com/3aDzLtC
Flood - Research for Humans retweeted
What are behavioral science frameworks and why should you use them? bit.ly/36adaTR via @QuirksMR #mrx
Flood - Research for Humans retweeted
If ever there were a reading list that for strategists it has to be the critics' reviews in the FT. Wallow.
on.ft.com/3lP03NH
Flood - Research for Humans retweeted
This summer’s exam results brought the question of algorithmic bias to the fore. But algorithms do not exist in a vacuum, writes Hannah Marcus #mrx #artificialintelligence
research-live.com/article/op…
Flood - Research for Humans retweeted
Young researchers - don't miss this free wellbeing webinar, on Thursday. Research professional, mentor and counsellor, @PaulVittles, will offer useful, usable advice to boost your workplace and personal wellness.
Booking closes at 5pm today! #MRSandmore
mrs.org.uk/event/more/surviv…
Flood - Research for Humans retweeted
You might find it odd that a couple of aerospace scientists are giving us their top tips for avoiding back pain, but poor desk posture is very similar to the posture astronauts adopt during spaceflight in zero-gravity.
bit.ly/3fMMFqe
Flood - Research for Humans retweeted
Not such great expectations - our coronavirus survey (conducted by @YouGov ) found that close to one-in-eight workers (13 per cent) think they will lose their jobs in the coming three months, while nearly a quarter of workers (23 per cent) believe their hours will be reduced.
Flood - Research for Humans retweeted
Secrets To Working From Home In A Small Apartment forbes.com/sites/ashirapross… #workfromhome #karenmccullough
Flood - Research for Humans retweeted
This is a great thing to do. But it is also a superb example of costly signalling.
BREAKING: Shake Shack announces it's returning its $10 million government loan meant for small businesses struggling in the economic fallout from the coronavirus pandemic
nbcnews.to/2XMOSfk
Flood - Research for Humans retweeted
When they said try working from home I didn’t realise they’d expect me to do the music too @BBCNews @BBCNWT #BBCNewsTheme 🥁 #workingfromhome
Flood - Research for Humans retweeted
Brands: beware 'shallow rhetoric'
Wonderful cartoon by the @marketoonist marketoonist.com/2020/03/com…
