A training trip needs a shop-coverage plan. CaliFlora brings workshops and Donald Yim’s design show to Sacramento Nov. 6–7. Our guide to the California State Floral Association event helps you plan. floristsreview.com/califlora… #FloristsReview

One Christmas calendar, five decisions: pre-orders, shipping, local delivery, custom work and Christmas Eve closing. Our team explains why each needs its own deadline. Which date trips up your shop? #FloristsReview floristsreview.com/christmas…

Big dahlias, practical homework: watch Katherine Bergman’s fall arrangement lesson, then check stem availability before promoting your own design. What would you adapt for your shop? floristsreview.com/giant-dah… #FloristsReview

What could mums become in your next window display? Our team explores Longwood Gardens’ arches, cascades and columns in Kennett Square, Pa. The festival runs through Nov. 15; Tuesdays are closed. floristsreview.com/longwood-… #FloristsReview

What would you protect in a flower-shop merger? In Quincy, Illinois, Holtschlag Florists and Frericks Gardens have joined forces, with Mike Ericson continuing as a designer. Our team looks at the transition. floristsreview.com/quincy-fl… #FloristsReview

Every discarded stem has already cost your shop money. Our team’s holiday shrink guide starts with a simple tally: product, cost, cause and date. What is your biggest source of loss? floristsreview.com/reduce-fl… #FloristsReview

Repeat clients remember more than the bouquet. Chicago’s Roberto Gonzalez explains the logistics and personal service behind his designs in Beth Blaney’s interview. floristsreview.com/roberto-g… #FloristsReview

Can buyers tell the size, price and pickup date from your arrangement photos? Our team suggests testing one listing for clarity before changing the recipe. floristsreview.com/floral-pr… #FloristsReview

Looking to get a more focused #professional feed? Follow Florists' Review Magazine on our all-new #LinkedIn feed for the very best floral business content in one convenient place! bit.ly/399lRPI

Are you a first generation florist, or do #flowers run in you family? Read our celebration of family floristry here bit.ly/3svA16W

Pent up demand for wedding flowers is changing the way event florists do business. According to a recent study by FR & FPD up to 25% of florists report having turned down potential clients, find out why in our latest story here: bit.ly/3LiM7c2

Looking to get a more focused #professional feed? Follow Florists' Review Magazine on our all-new #LinkedIn feed for the very best floral business content in one convenient place! bit.ly/399lRPI

Does your #smallbusiness have unforgettable power of curb appeal this #holidayseason ? Floral installation & dynamic window dressing are a lucrative path for floral #artists looking to blossom success themselves and clients alike! Take a peek here: bit.ly/3bXRmh1

Will you be hosting design workshops this #HolidayShopping season? Read our guide to planning and hosting floral workshops to increase #profits in the November issue of Florists' Review Magazine bit.ly/3kZSHr4

Dreaming of a #career in flowers? Read how a #NewJersey school teacher realized her dreams of becoming a global #floraldesign influencer in our "Florist Spotlight" interviewing Paulina Nieliwocki of Blue Jasmine Floral bit.ly/3kZSHr4

New Tutorial: Fall Bounty Hand Tied #bouquet See our full step by step #guide to recreating this look here, bit.ly/3kZSHr4

Presenting Florists' Review's top 5 varieties of #orchid flowers, care tips, & sourcing guide Read here: bit.ly/3kZSHr4

We're giving away 6 Florists' Review subscription to 6 lucky florists Here's how to enter: Follow us on Instagram, share a story about why you love FR, Tag a flower friend who you think would love to win also To follow us on instagram too, click here: bit.ly/3jOEYUL

You can only pick one, this or that? Which is your favorite for #floraldesign , fresh or #preserved Sago Palm foliage?

#Floral Business: Did you know consumers who use retail loyalty programs are 80% more likely to become a repeat floral customer, & twice as likely to refer a friend? Learn how to maximize customer loyalty by reading more here: bit.ly/3A533Mh