AJ @ Flozi

Been away from X for a long time. Mostly deep in work—heads down, building, scaling, figuring things out with my team. But I felt it was time to share what we’ve been quietly working on. We’ve been struggling with @webflow’s Editor for a while now. It’s buggy, inconsistent, and honestly, not made for writers. Our marketing team was writing on Notion, then spending hours reformatting everything back into Webflow. At some point, we stopped complaining and decided to build our own solution. Webflow has been our bread and butter. We went from being a small Webflow agency to one of only two Webflow Enterprise Partners in the UAE. We’ve stayed committed to this ecosystem, and we’ll continue doing whatever we can to support it across the Middle East. So, we started simple—with free clonables. Then came templates. And recently, we built an entire team under with @arjunsh1607 to release even more Webflow resources. (PS. Even @framer 🤫) After years of designing, building, scaling, optimizing for conversion, and understanding how SEO really works—we decided to finally build our own product. Something small, but meaningful. Something that adds value to the Webflow community. Introducing @Flozi_ lightweight, in-house Webflow-integrated editor. It’s built for writers: SEO suggestions, content outlines, keyword prompts, and health indicators. All in one place, right when you’re writing—no more worrying about formatting or jumping between platforms. We built this because we needed it. And building something for yourself… hits different. It takes a different kind of patience, alignment, and belief. So thank you @aduttya for being patient on the last mile. There are so many people I want to thank—but for now, this is me just showing up again. I hope to stay consistent here and share what it’s like building Flozi and Neue World side by side. We’re prepping for our first Product Hunt launch. There will be AI features soon. But first—we stabilize. Join the waitlist if you’d like. Ignore how the website looks—we’re still designing our own stuff while managing client work. Classic agency life. 😅 This is just the beginning.