Curated news, articles & discussions on #MarketingStrategy, business marketing, #ContentMarketing, business and corporate #strategy, #leadership and #innovation
Pune, India
Joined April 2018
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The Jobs-to-Be-Done (JTBD) Framework offers a game-changing approach that shifts the focus from product features to the deeper motivations behind a customer’s purchase decision. Here’s how this mindset shift elevates your #marketingstrategy:
linkedin.com/pulse/building-…
FocusFew Consulting is excited to be a part of this year’s @SEAPune Star Awards. Stop by our booth and let’s talk about how we can help your business communicate its value to your customers. 📍
See you at the #SEAPStarAwards2025! ✨
#FocusFewAtSEAP #SEAPPune
Join @shiveshv this Saturday for an exciting session where he explores strategic marketing concepts that will help you position yourself distinctively in a saturated market, bring alignment between you and your teams, and make your current marketing plays more robust & sticky.
Comment on this post below if you’d like to join this StartLabs Academy session online, and we'll send you the registration link.
#B2Bmarketing #Brandpositioning #BrandMessaging #MarketingWebinar #MarketingTalk #StartLabsAcademy #FocusFew
In 2024, understanding your buyers isn’t just a competitive advantage—it’s a necessity. But what does that look like in practice?
Read on to discover the strategies that can transform your approach to #B2Bmarketing:
linkedin.com/pulse/understan…
#Marketing #BrandBuilding #B2B
Rome was not built in a day, and neither is the success with #AI.
Instead of a massive #marketing overhaul, take baby steps by applying AI to #contentmarketing, #SEO, and #websiteaudits that will help you build a strong foundation. Here’s how:
martech.org/4-ways-to-achiev…
#martech
Agile #productmarketing syncs strategies with product development cycles, enabling quick pivots based on market shifts and customer feedback. Check out the five main pillars of agile product #marketingsuccess and steps to future-proof your strategy:
linkedin.com/pulse/level-up-…
#Leadership is evolving, and uncertainty has become the new normal. CEOs face an unprecedented challenge as the landscape shifts: navigating a future without clear maps. How can leaders prepare for tomorrow and reshape the future in a changing world?
strategy-business.com/articl…
Ever feel like platforms are training us to stay put? #ZeroClickContent is changing the game — no more clickbait, just pure value upfront. Are you ready to shift your strategy to meet audiences where they are?
#B2Bmarketing #MarketingStrategy
sparktoro.com/blog/zero-clic…
#Marketing is no longer about campaigns—it's about continuous engagement. Digital has has flipped the script, demanding fast cycles, data-driven insights, and a mindset shift from senior leaders. @Mckinsey explains what the new era of marketing entails:
mckinsey.com/capabilities/gr…
Using microcopy to influence user behavior is a powerful tactic in #productmarketing. Companies can create memorable interactions that resonate with users, drive specific user actions, and more. Here’s how you can perfect your #microcopy:
linkedin.com/pulse/exploring…
#B2Bmarketing
#Thoughtleadershipwebinars aim to spark meaningful conversations, address critical issues, and provide valuable insights to everyone—from industry experts to everyday consumers.
linkedin.com/pulse/how-thoug…
#brandmarketing #MarketingStrategy #B2Bmarketing
Do you write a variety of content?
Even for an experienced writer, switching from #copywriting to 500+ word blog post can be challenging. It needs proper planning, structure, and approach. Here’s some tips to keep your readers hooked from start to finish:
prca.org.uk/Why-longform-cop…
Ever feel like your phone is reading your mind? #Targetedads can be creepy, but when brands nail #contentmarketing, it’s a game-changer. Here’s some best practices to incorporate into your #contentmarketingstrategy this year:
#MarketingTips
contently.com/2024/06/06/con…
True #leadership isn’t about titles—it's about inspiring and influencing through integrity and expertise. Great world #leaders have proven that real influence comes from trust and moral authority, not just a formal position.
#Inspiration #Influence
managementstudyguide.com/aut…
Well, creating content is just like investing in stocks. Read this article on @CEOInsightsAsi2 by @shiveshv, @FocusFew2Win's Founder and CEO, to find out how your #ContentStrategy can compound over time:
ceoinsightsasia.com/news/sup…
#ContentMarketing #B2Bmarketing
B2B #emailmarketing still shines for generating quality #leads. Most of your target market isn't actively searching for your solutions. Go to them, spark interest and fuel demand. Learn how:
#B2BMarketing #demandgeneration #LeadGeneration
cmswire.com/digital-marketin…
We recently partnered with an Australian tech company to overhaul their website, including a redesign of 20+ product pages. See how the brand connected with their audience through their content:
#MarketingSuccessStory #WebsiteDevelopment #B2Bmarketing
focusfew.com/our-work/webpag…
