@FortivusGroup

Build a world where resilience is proactive - not reactive. Our aim is to build a safer, more prepared world.

 Tallinn, Estonia
fortivus.com
Joined December 2015
  • Tweets4.4K
  • Following665
  • Followers915
1.9KMedia
President Stubb: I want to remind everyone is that the Russian military was not capable of modern warfare when this war began, but now they are. So they are also gonna be much stronger when they regroup after the war. Our relationship with Russia will be very different.
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Don’t let anyone tell you you’re not good enough. You know what you’re capable of. Did the half marathon in 1:39:53 WITHOUT any training. 🤭 #halfmarathon #tartu
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At #EDW2026 & NOICE26 🇪🇪: Estonia's MoD is targeting €1.4B in exports by 2030 in the #defence industry. Standout session: #Ukrainian units 🇺🇦 sharing live battlefield lessons on FPV interception, EW, and next-gen priorities. #Innovation isn't the hard part. Adoption is. 🚀
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Good morning from NOICE - NATO Open Innovation Conference & Expo #nato #estonia #noice
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I'm around tomorrow for the NATO Open Innovation Conference & Expo (NOICE): edw.ee/en/estonian-defence-w…

NATO Open Innovation Conference & Expo

edw.ee
Fortivus@FortivusGroupSep 23
The team of @sandergansen (CFO) & @davidbailey66 Bailey (CEO) at Tallinn Defence Expo for Estonian Defence Week 2026 🇪🇪 Good couple of days of panels and conversations across the defence and resilience space. #EDW2026 #TallinnDefenceExpo
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The team of @sandergansen (CFO) & @davidbailey66 Bailey (CEO) at Tallinn Defence Expo for Estonian Defence Week 2026 🇪🇪 Good couple of days of panels and conversations across the defence and resilience space. #EDW2026 #TallinnDefenceExpo
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We're at @ESTdefence Week 2026, including #NOICE (NATO Open Innovation Conference & Expo). CEO @davidbailey66 & CCO @nieminen_tim are there, connecting with government & industry in Estonia's defence ecosystem. Attending? Let's chat. #EstonianDefenceWeek #DefenceTech
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1/3 Estonia's defence sector exports 67% of its output and is 100% privately owned, a genuine structural difference from markets built around state-controlled primes 🧵
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2/3 Companies here are getting real coverage right, one Estonian defence company's string of named international partnerships, another's own news and events infrastructure, however native-language content matched to real partner markets is still largely missing.
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3/3 Worth reading properly if you're building comms for this sector, including the part on why discretion has to be built in from the start → blumint.co/blog/estonian-def…

What Estonian defence tech companies get right and wrong about defence tech communications

Real Estonian defence tech companies are already proving PR-first communications works. Here's what's missing, and why discretion isn't optional in this sector.

blumint.co
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1/3 Most #defencetech companies get pitched a marketing playbook that assumes the wrong problem 🧵
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2/3 A discovery pitch asks how do we get you found. A distribution pitch asks how do we make sure your position spreads accurately everywhere it needs to, and it extends your existing #PR and comms work rather than competing with it.
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3/3 Genuinely useful reading if you're evaluating a marketing partner for this sector → blumint.co/blog/defence-tech…

Why defence tech marketing is really a PR problem first

Most defence tech companies do not have a marketing function. They have a Frankenstein's monster of sales, comms and PR. Here is what that actually changes.

blumint.co
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Structured procurement discussions, framework arrangements, tender processes, that's how this actually works. See our services → fortivus.com/en/services
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Different sectors, same underlying need: effective resilience planning is about outcomes, not scenarios. See where we work → fortivus.com/en/industries
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1/3Israel's defence tech ecosystem nearly doubled in under a year, 312 companies mapped, up from around 160 in mid-2024 🧵
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2/3 $3B in funding in H1 alone. The compliance burden in this sector is genuinely different too, ITAR, EAR, CFIUS, layered on top of national export controls specific to each market.
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3/3 Read the full article: blumint.co/blog/israeli-defe…

Why Israeli tech companies need marketing partners who already understand the sector

Why Israeli tech and defencetech companies scaling into the US, EU and Gulf need a marketing partner who already understands the sector, from Blu Mint.

blumint.co
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The GCC defence market is real, and it's growing fast, $41.85B in 2025, projected to reach $54.72B by 2030 🧵
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What's driving it isn't abstract. Regional analysts are already calling this year's conflict involving Iran something close to the GCC's own Ukraine moment, a real shift toward indigenous defence capability.
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Industry reporting confirms it, Gulf organisations moving from reactive security toward continuous, adaptive resilience systems, embedded into infrastructure planning. Not every company here is doing enough yet, that gap is closing fast. blumint.co/blog/gulf-enterpr…

Gulf enterprise marketing, why Arabic-language content is the real differentiator

A recent consulting engagement found no Gulf enterprise providers that combine regional presence with native Arabic capability. Here's what that gap actually means for marketing.

blumint.co
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