Frank Ovaitt (@FrankIPR) header
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IPR President & CEO Emeritus, believer in the social value of live jazz and that research makes better public relations professionals

Institute for Public Relations
Joined August 2011
Photo by Frank Ovaitt (@FrankIPR)Photo by Frank Ovaitt (@FrankIPR)Photo by Frank Ovaitt (@FrankIPR)
Ray Jordan CCO of #Moderna, who just applied for #FDA approval for their #COVID19 vaccine, discusses his role since joining #Moderna out of retirement in March of 2020. Listen to Ray's brilliance detailing his work heading comms on a world health issue tinyurl.com/2mxmx2ze
Congrats, @wendistrong on receiving @InstituteForPR's highest honor. We are proud! bit.ly/2qVR3el #PR
What a wonderful night to celebrate #PR research! Thanks 2 @GregsAnne @FrankIPR @Cogit8 @julie_hansen @tmccorkindale
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The Future of PR Research from IPR's New CEO: instituteforpr.org/the-futur… via @i4pr
It literally “hurts to be wrong:" brain's pain centre becomes active when you see evidence you're wrong. instituteforpr.org/part-two-… via @i4pr
Frank Ovaitt retweeted
Announcing our partnership with the Institute for PR for 2015 Thoth #measurement #research entries prsa-ncc.org/prsa-ncc-announ… @i4pr @JMoyerIPR
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Frank Ovaitt retweeted
The Backfire Effect and How to Change Minds with #behavioralcommunications from @cgraves of @ogilvypr instituteforpr.org/part-two-… via @i4pr #pr
Employee communications: More than top-down communications—by Stacey Smith bit.ly/1aUkvrr @i4pr #InternalComms
Frank Ovaitt retweeted
Replying to @Meia74
.@Meia74 @i4pr an oldie, but goodie-I think Dameia knew this article would warm my heart. Will discuss in #PRAD585 tonight. Worth bookmark.
The one thing Stalin & Mother Teresa agreed on- storytellers use the #identifiablevictim @i4pr @prweek @PRCouncil bit.ly/1bNnpPB
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Is it legally safe to say I’m sorry? Cayce Myers writes for @i4pr bit.ly/1MnMW27
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Legal take on crisis apologies: Knowing When It’s Legally Safe to Say “I’m Sorry”: instituteforpr.org/knowing-l… via @i4pr
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By @CayceMyers for @I4PR: Knowing When It’s Legally Safe to Say “I’m Sorry”: Legal Effects of Mortification Strategy ow.ly/L04CZ
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Tom Buckmaster for @I4PR: Optics and Context in Employee Communications ow.ly/KNJ4X #internalcomms
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Frank Ovaitt retweeted
Brilliant piece:Top Ten Public Relations Research Insights of 2014 from the IPR Board of Trustees: instituteforpr.org/top-ten-r… via @i4pr
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Why effective communications need to make an emotional connection vs. rational arguments #PR MT via instituteforpr.org/part-one-… via @i4pr
IPR Board member kicks off the 1st Trustees Research Symposium hosted by AIA in Hong Kong @JMoyerIPR @FrankIPR
Frank Ovaitt retweeted
Relationships, Reputation and Trust: The Behavioral Outcomes That We Seek to Achieve: instituteforpr.org/relations… via @i4pr FYI @CharlesHGreen
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Frank Ovaitt retweeted
Why Debunking Myths About Vaccines Hasn’t Convinced Dubious Parents instituteforpr.org/21507/ via @i4pr