A lab for sport innovation and research created by Toronto Metropolitan University and Maple Leaf Sports & Entertainment.
Toronto, Ontario
Joined November 2017
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Future of Sport Lab retweeted
With nearly 84% of the NHL's workforce identifying as white, Prof Cheri Bradish, Director of the Future of Sport Lab (@FutureSportLab), reminds organizations to be mindful of representation and diversity, whether on the ice or within advisory groups. More: bit.ly/3YRtfdd
Future of Sport Lab retweeted
Many endorsements and funding arrangements are uniting small businesses with Canadian Olympic athletes to boost their brands. "The marketing, at the end of the day, is a communications tool to drive sales," says Prof Cheri Bradish from @FutureSportLab. bit.ly/3Ytqejo
Future of Sport Lab retweeted
Canadian Sport Tech Startups Selected to Join @FutureSportLab: morningstar.com/news/busines… #sportstech
Future of Sport Lab retweeted
Guests include: @StevieMacSports, Ken Richardson of @pastimesports, Dr. Cheri Bradish of @FutureSportLab and Jon Festinger. #sportsbiz
Future of Sport Lab retweeted
Future of Sport Lab Welcomes Calgary's Scorched Ice to Incubator Program @FutureSportLab #calgarytech calgary.tech/2024/06/04/futu…
Future of Sport Lab retweeted
#InternationalWomensDay continues to bring great things!
Excited to get to work!
#InternationalWomensDay | I joined @WomenandSportCA, @thepwhlofficial & Minister @Charmomof5 at @TorontoMet to announce that our government is investing $380,000 in CWS' The Next Play to help get more girls involved in active recreation.
Learn more: news.ontario.ca/en/release/1…
Future of Sport Lab retweeted
A very special guest joined us for a candid conversation about women’s sports for International Women’s Day today!
He’s a proud girl dad and fervent supporter of Canadian women’s sports, but you may know him as Canadian prime minister Justin Trudeau. Pretty cool, EH? 🇨🇦
Future of Sport Lab retweeted
Future of Sport Lab and @relayventures Join Forces to Propel Innovation in Sports Technology finance.yahoo.com/news/futur…
Future of Sport Lab retweeted
TRSM’s affiliate @FutureSportLab and @RelayVentures are joining forces in a strategic partnership to propel innovation and entrepreneurship in the sports technology industry!
Learn more and apply for the 2024 cohort of startups: bit.ly/3wAVb9s
Future of Sport Lab retweeted
Congrats to @FutureSportLab and @relayventures for continuing to drive and commit to those founders in Canada building for what comes next in sport. Long time fan of this group and my friend Cheri Bradish who propel this forward. finance.yahoo.com/news/futur…
Future of Sport Lab retweeted
'In 2019, FIFA said 1.12 billion viewers across the globe tuned in to TV and digital coverage of that year’s Women’s World Cup. This year, FIFA is aiming for an audience of 2 billion.' The numbers don't lie; there's a return on investment in women's sport.
theglobeandmail.com/sports/s…
Future of Sport Lab retweeted
Insightful and meaningful conversations at the Future of Sport Lab (FSL) Women’s Sport Tech Showcase this morning!
Moderated by @SNChrisSimpson, the event celebrated women in leadership and sport business within Canada and North America!
#CIMORONI #WomeninSport #WomeninBusiness
Future of Sport Lab retweeted
How do you kick off WNBA day in Toronto? You go to the @FutureSportLab Women’s Sport Showcase.
The event brought together a group of women in tech and innovation to highlight their businesses and get their insights on how to invest in women’s sport.
#shes4sports #WNBA 🏀
Future of Sport Lab retweeted
Dr. Cheri Bradish, director of @FutureSportLab has never seen more people taking action worldwide to move the dial for gender equity in sports and says the movement is "being powered by so many smart people." More: bit.ly/3AvEydO #womensports
Future of Sport Lab retweeted
The @FutureSportLab was selected as an academic partner to join Canadian Tire's new Women’s Sport Initiative (WSI). More: bit.ly/3Kmmj04 #womeninsports
Future of Sport Lab retweeted
On March 7th, the MBA Sport Leadership Association and Ted Rogers MBA Women in Leadership Association hosted the "Shining a Light on Women in Sports Media" panel ahead of #IWD.
Future of Sport Lab retweeted
This is what gender equity leadership looks like. Today, Canadian Tire Corporation @cantirecorp pledged to dedicate at least 50% of its sponsorship dollars to women's sports by 2026. #WomenInSport #GenderEquity 1/3 corp.canadiantire.ca/English…
Future of Sport Lab retweeted
Canadian Tire has already made 5 large commitments in the space
-Founding Partner of Project 8
-Partner of the WNBA Canada Game
-Canadian Women & Sport's Commercial Women's Sport Initiative
-TMU Future of Sport Lab
-espnW Summit Canada
Incredible commitment by Canadian Tire in sports sponsorship
50% of all sponsorship dollars will go towards Women's professional sport by 2026
newswire.ca/news-releases/ca…
Future of Sport Lab retweeted
Canadian Tire to become founding partner of Canada's 1st women's pro soccer league
cbc.ca/sports/canadian-tire-…
