Helping DTC & eComm brands slash acquisition costs by 30-70% using 1st-party data systems | Founder @ https://teapaw.org/t.co/hAPBYvzdyw
Joined February 2022
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I recently had the opportunity to sit down with Alex Ivanoff co-host of the 'Mission Control Podcast'.
In the episode Alex & I discuss the future of paid acquisition and how digital brands can future-proof their marketing & growth efforts by implementing…lnkd.in/dVE7zuaJ
If you're in eComm and not listening to the Operators Podcast you're missing out and probably costing yourself some money. . . just sayin' 🤷♂️
Really enjoy the content gents 💎
@JasonPanzer
Sean Frank
@mikebeckhamou
@mbertulli lnkd.in/gFpME_Na
Garrett Gray retweeted
Queen Elizabeth was well known for taking her time when making decisions - “Let me think on it.”
Garrett Gray retweeted
Love him or hate him @tailopez has a quick & effective acronym for thinking about personality types
It's called the P.A.S.E. system & it stands for:
Practical
Action
Social
Emotional
🧵
Garrett Gray retweeted
At its essence, making money & accumulating wealth is a psychological game. People need to like and buy into you and/or what you are selling.
In order to influence people you must balance your conversation with Strength & Warmth.
Garrett Gray retweeted
The exchange sum represents the true value of the offer
The true value determines the "yes-rate" of the market
The "yes-rate" determines the revenue of the company
**borrowed from 'Marketer as Philosopher'
FB Pixel Data vs First Party Data 🥊
A use case highlighting the match rates from a total audience size of 16k:
FB Pixel Data = 4700 users (less than 25%)
1st Party Data = 15,000 users (beyond 90%)
Does the attribution tool you're using deliver results like this?
Whatever positive strides I have made as an entrepreneur & marketer over the last 10 years are in large part due to learning from:
@tailopez
@FlintsNotes
@jaltucher
So thank you 🙏
