A small irritation on a flight shows what’s (generally) amazing about brands … So today, I flew back from Italy with Tui and was very glad to sit down and see the sign below. Excellent I thought, I can get a bit of work done I used the QR code, paid my £4.99 and then discovered it wasn’t WiFi at all but a walled Garden of Tui content It’s blatant misrepresentation. I felt liked I’d been scammed. A product that isn’t WiFi is labelled as WiFi But after a couple of minutes of outsized irritation it struck me how rare, out and out deceit is from brands I don’t believe it’s because big brand marketers are particularly honest - more that they spent millions of pounds on a brand and they have a self interest to maintain that investment Marketers spend an awful lot of time talking about higher purpose but I wonder if one of the genuinely biggest benefits of brands is that it makes small trivial purchases (where enforcing law is not worth The hassle) much more likely to go smoothly…. Shame Tui hasn’t thought this one through though!!!!