
Specialists in developing #digitalhealth strategy, #websites #apps for #healthcare #pharma, #biotech and #medical sectors
United Kingdom
Joined June 2011
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In pharma, a click shows activity. It does not prove confidence. Many of the most important website journeys are quiet, repeat visits shaped by scrutiny, governance and internal review, not instant conversion. Read here:
geneticdigital.co.uk/clicks-…
#PharmaMarketing #DigitalPharma
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ABM doesn’t usually fail in pharma because of poor targeting.
It fails because teams don’t think beyond the click.
Why the website matters more than the campaign 👇
geneticdigital.co.uk/why-abm…
#ABM #ABX #PharmaMarketing #DigitalExperience #DigitalPharma
We’re delighted that EpilepsyMeds has been shortlisted at the Excellence in Healthcare Partnership Awards 2026 🎉
A brilliant collaboration with Desitin Pharma, ChangeMed and Genetic Digital, supporting safer epilepsy prescribing.
#DigitalHealth #PharmaMarketing #PMLIVE
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ChatGPT changed the game.
Gemini 3 is about to change the rules.
What this means for life sciences & pharma marketing in 2026 👇
geneticdigital.co.uk/the-ris…
#AI #Pharma #LifeSciences #PharmaMarketing #digitalhealth
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🎉 We’re proud to announce that Epilepsy Meds won Silver at the @pmsociety Digital Awards!
Developed by Genetic Digital with Desitin Pharma & ChangeMed, the app supports safer, patient-specific epilepsy prescribing.
#PMiAwards #EpilepsyCare #DigitalHealth #HCPsupport
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Check out my latest article: From Survival to Stagnation: Why Your Brain Loves AI (and Why That’s a Problem) linkedin.com/pulse/from-surv… via @LinkedIn
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Biotech brands: your digital presence matters.
Investors & HCPs are using search & your site to judge you before you speak.
Is your strategy investor-ready?
geneticdigital.co.uk/biotech…
#Biotech #LifeSciences #HealthTech #DigitalHealth #LBS #LBS25 #LondonBiotechnologyShow
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Building a new healthcare website?
🚨 Don’t let it drift into scope creep and delays.
✅ Focus on users, compliance and strategy.
📘Get the free Blueprint 👉geneticdigital.co.uk/your-ne…
#PharmaMarketing #DigitalHealth
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#ABPI compliance isn’t just about claims - it’s about keeping PI accurate everywhere.
No 3-month grace. No shortcuts.
Outdated online PI = risk.
Why cross-functional teamwork (and automation) is key👇
🔗geneticdigital.co.uk/the-com…
#ABPICompliance #PharmaMarketing #PharmaRegulatory
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Goodbye Doctor Google 👋
Hello Consultant ChatGPT 💬
AI chatbots are changing the way we search for health advice. Here’s why: geneticdigital.co.uk/goodbye…
#AIhealth #ChatGPT #DigitalHealth #HealthTech #FutureOfHealthcare
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💡 Pi 360: The smarter way to manage digital Prescribing Information & QR codes!
✅ Automates PI creation & updates
✅ Generates permanent QR codes
✅ Ensures ABPI compliance with one-click access
Visit: geneticdigital.co.uk/pi360/
#RegulatoryAffairs #MedicalAffairs #Pharma #ABPI
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🔐 Patient data: Is it truly anonymous? My latest article explores how anonymisation isn't as foolproof as it seems in the age of big data. Check it out for insights on safeguarding privacy when using #HealthcareData. geneticdigital.co.uk/is-pati… #PharmaMarketing #Dataprivacy
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🚨 Are your pharma promotional materials compliant? ABPI have strict guidelines on online visibility - make sure your content isn't at risk. Learn the do's & don'ts for indexing PI pages & staying compliant! Read more: geneticdigital.co.uk/complia…
#PharmaCompliance #ABPI #SEO
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Discover how QR codes can enhance prescribing information and benefit pharma. Learn best practices for implementation. geneticdigital.co.uk/qr-code… #Pharma #ABPI #QRCodes
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Ready to turn your medical app idea into reality? 🚀 Our latest guide breaks down every step, from ideation to compliance to help startups in healthcare create impactful, user-friendly apps. geneticdigital.co.uk/navigat… #MedicalApps
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Discover the top 7 web design strategies set to shape UK healthcare and life sciences in 2025. geneticdigital.co.uk/website… #HealthcareWebDesign #LifeSciences #DigitalTransformation #PharmaMarketing
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🚀 Top 5 Digital Transformation Strategies for Pharma & Life Sciences SMEs! From harnessing AI to sharpening your SEO, discover how to leap ahead in the digital age. Read more: geneticdigital.co.uk/top-5-d… #DigitalTransformation #LifeSciences #Pharma #AI #Healthcare #HCPEngagement
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Discover how #PharmaCompanionApps are transforming patient care and clinical practice! Learn about their benefits, regulatory landscape, and future trends. geneticdigital.co.uk/beyond-…🌟📱💊
#DigitalHealth #Pharma #MedTech #PharmaMarketing #HealthTech
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Discover whether your mobile app qualifies as a medical device with our guide on regulatory criteria and medical app compliance.
geneticdigital.co.uk/when-do…
#HealthTech #MedicalDevices #MobileApps #DigitalHealth
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We've have donated to @MindCharity #mentalhealth - Thanks to CNX Therapeutics for supporting this great cause.











