Showing Companies How To Beat Disruption | Board Director | Tech COO | Former Chief Digital Officer @MarsGlobal and @MarriottIntl | Opinions are my own
Joined November 2013
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George Corbin retweeted
Marketing is harder than ever
Wanna quickly figure out what works with buyers?
You don’t need to spend 100s of hours doing research
There are only 4 questions you *really* need to answer to get started
If you can these Qs, coming up with smart marketing ideas feels easy
🧵
Talking with @mitcio, @MaryfranJohnson and@
@shamimcio on ways CIOs can transition smoothly to growing influence and expectations of the role.
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If you’ve ever…
✔ Tried to launch a new product
✔ Tried to launch a new corporate venture
✔ Worked at a startup
✔ Tried to get a new program adopted
✔ Tried to get your project to hit your CFO’s financial hurdle rate
… then this one’s for you
One of the most incisive, clarifying business quotes of all time - it's been a reliable go-to reminder to me through some tumultuous work situations over the years.
What quotes have shaped your thinking at work?
An excellent piece by @benedictevans on how to really challenge your own assumptions about “where your strategic moat is.” Takeaways for nearly every industry and any company thinking they’re being “disruptive.”
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CIOs and CDOs now have to lead on 3 business fronts. Only one of them is #technology
#MITCIO
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George Corbin retweeted
Dual function: #CIOs operate at the helm, setting direction, while also dwelling in the engine room, making things work, noted George Corbin, board director, Edgewell Personal Care at #MITCIO @MITSloan @TTBusinessTech
George Corbin retweeted
On #CIOs shifting into new roles: "The biggest change is that this is now the company's transformer-in-chief," said George Corbin, board director, Edgewell Personal Care at #MITCIO @MITSloan @TTBusinessTech
How has the role of the #CIO and #cdo changed? For starters: ready or not, you’re now the chief #transformation officer.
#mitcio
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Marketers are in a tight spot: deliver growth in a time of profound consumer change and attention deficit.
But they also have an unexpected opportunity to influence the #CEO and the #Board. Here's how 👇
ICYMI: There is a lot of talk about CMOs needing to be #transformation agents. Here is one that has done it and made it to the #boardofdirectors as well. Don't miss @GeorgeCorbin1's @themktgtoday episode. You'll also learn how to battle an octopus.
alistdaily.com/technology/be…
Also, how *not* to wrestle an octopus
This week on @themktgtoday @GeorgeCorbin1 discusses how to drive transformation and give us insight into the board room. Experiences from @MarriottIntl @MarsGlobal + Check it out: pod.fo/e/ff40b
George Corbin retweeted
Marketers are in a tight spot: deliver #growth in a time of profound consumer change and attention deficit. But they also have an unexpected opportunity to influence the #CEO and the #Board. Here's how from @GeorgeCorbin1 👇
marketingtodaypodcast.com/29…
Marketers are in a tight spot: deliver growth in a time of profound consumer changes and attention deficit.
But they also have an unexpected opportunity to influence the #CEO and the #Board. Here's how 👇
bit.ly/MarketingTransformers
Excellent deep dive by @packyM into #DAO - the future of business will be #decentralized #tokenized #autonomous … and radically different. notboring.co/p/the-dao-of-da…
Minute 21:28>> "Is Digital Transformation dead?"
Fight me (... but watch the clip first)
bit.ly/TransformRepeat with @richnanda and @kmlamar @Deloitte
Lessons from tough transformations.
Minute 15:50 >> The REAL job of a Chief Digital Officer is not what you think...
bit.ly/TransformRepeat with @richnanda and @kmlamar @Deloitte
Big takeaways from tough transformations.
2) Minute 7:38 >> "Here's one of the most revealing questions that Management and the Board of Directors should ask themselves ..."
bit.ly/TransformRepeat
with @richnanda and @kmlamar @Deloitte