#GetBrexitUndone 🇪🇺

If you were to hand this article by BoJo to a communications expert to analyse, they would tell you exactly which manipulation techniques he uses. It is a masterclass in rhetoric over substance. Here is the breakdown of the specific techniques he is employing in this piece: 1. The Strawman Fallacy (Creating a fake enemy) * The Technique: Johnson takes a nuanced political reality (the government trying to fix trade friction with the EU) and distorts it into an extreme, scary proposition ("Reversing Brexit"). * The Analysis: He knows Starmer isn’t actually rejoining the EU. However, it is much easier to attack the terrifying idea of "betrayal" than to argue against sensible veterinary agreements or trade alignment. He invents a "Remainer plot" so he can heroically fight against it. 2. Martial Language and Hyperbole (The "Fire Fight") * The Technique: Using words associated with war, violence, and emergency to bypass the reader's rational brain and trigger an emotional response. * The Analysis: Look at the headline: "Fire fight", "Warning". He doesn’t use calm, policy-based language. He uses the language of combat. This is designed to make the reader feel under attack, creating a sense of urgency and panic where none needs to exist. 3. Gaslighting and Revisionism (Rewriting History) * The Technique: Presenting himself as the solution to a problem he actually created. * The Analysis: The "friction" and bureaucracy that the current government is trying to solve are direct results of the specific "hard Brexit" deal Johnson signed in 2019/2020. By attacking the cleanup operation, he is trying to erase his own responsibility for the mess. He is essentially the arsonist complaining about the fire brigade's methods. 4. The "Slippery Slope" Fallacy * The Technique: Claiming that a small, reasonable step will inevitably lead to a catastrophic outcome. * The Analysis: He implies that if the UK aligns even slightly with EU rules to help businesses (like yours), it will inevitably lead to full EU membership and a loss of sovereignty. This is a logical fallacy designed to stop any pragmatic progress by mongering fear of the worst-case scenario. 5. In-group vs. Out-group Dynamics (Populism) * The Technique: Framing the narrative as "The People" (represented by him) versus " The Elite/The Plotters" (Labour MPs). * The Analysis: He positions himself as the defender of the "will of the people" (the 2016 vote), while painting the current elected government as conspirators working in the shadows. It’s a classic populist tactic to sow distrust in institutions. 6. The "Dead Cat" Strategy * The Technique: Doing or saying something dramatic to distract from other issues. * The Analysis: Why write this now? Perhaps the current government is actually seeing some economic success, or perhaps Johnson simply needs to remain relevant to sell books or speeches. By throwing this "dead cat" on the table (the threat of reversing Brexit), he ensures everyone talks about him and Brexit again, rather than the actual state of the country. The Verdict: This isn't journalism; it’s brand maintenance. Boris Johnson is selling a story where he is the eternal hero and everyone else is a traitor.