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You’re wasting your time creating social media content. Just look at how much content is published on each platform DAILY: TikTok – 23 million YouTube – 216 million Facebook – 350 million X – 500 million LinkedIn – 2 million Instagram – 95 million Not only are these networks full of content, but in the last 30 days we analyzed 5,204,391 social media posts and 59.41% of them had no engagement. When you post content, chances are it’s going to be drowning in a sea of noise. So, should you stop creating content for social media? No, you should create content because it’s a great channel to market a company, product, service, or personal brand. Instead, you need to adjust your strategy. Seeing what others post that is popular and posting something similar doesn’t work as well as one may think. And trust me, I’ve tried it a lot… So, what do you have to do? 1. Post something new and fresh that people haven’t seen. 2. Don’t be afraid to have your own opinion… it makes your content stand out. 3. Provide value, from education to stats and data, make sure people walk away with something. 4. Only leverage trends when it is related to your industry. 5. Collaborate with other people within your space (it will amplify your reach even if they don't have tons of followers) 6. Share stuff from your personal experiences, it’s hard for other people to replicate that. 7. Post the type of content each network wants, which you can see in the chart below.