If your competitors build in public or run podcasts, you have a massive edge: they’re telling you their strategy for free. You just have to pay attention. Then act on it. Step 1: gather the raw material. Podcast and YouTube transcripts, founder LinkedIn posts, blog articles, changelog, pricing page, job postings. Add your notes from deals won and lost against them. Step 2: paste it all into Claude with this prompt: “You are a senior B2B competitive intelligence analyst. Context: my company is [name, product, target, price, positioning]. Below is public content produced by [competitor], followed by my notes from deals won and lost against them. Extract everything they reveal, intentionally or not, about their strategy, and tell me how to compete against them. Source every claim with a title, date and link where available. Separate STATED FACT / INFERENCE / HYPOTHESIS. Flag contradictions over time. Be brutally honest, don’t flatter either product. Search online for additional evidence. Treat missing data as unknown, not proof. Deliver: > Revealed metrics over time: ARR, growth, customers, team size, funding, churn, deal size, sales cycle > Real ICP vs stated ICP > GTM playbook: channels, sales motion, pricing evolution, partnerships > Likely 6–12 month roadmap based on teasers, changelog and open roles, with confidence levels > Admitted weaknesses, misses and worries > Pivots and messaging shifts > Why we lose and win against them, cross-referenced with my deal notes > Sales battlecard: their arguments and our response, their objections against us and our response, 3 discovery questions that expose meaningful differences > Where to compete: neglected segments, unmet needs, messaging angles > Top 5 actions for my team this week End with what you don’t know and what should be verified.” What you get: > Their metrics curve: one number per podcast adds up fast > Clues about their roadmap before it ships > Weaknesses they’ve admitted on the mic > Contradictions: “we’ll never do enterprise” 18 months ago, “signing our first big accounts” today > A battlecard your sales team can use tomorrow > Better hypotheses about why you’re winning or losing deals > A clearer picture of their marketing strategy Step 3: turn the intelligence into pipeline. Pick one underserved segment where your product has a clear advantage. Use the research to write an outreach angle around a specific problem you solve better. Then use @GojiBerryAI to find prospects matching that ICP and run personalized outreach on LinkedIn and email. Now your research becomes a campaign: > Who to contact. > Which pain point to lead with. > Why your product is relevant. Building in public attracts customers. It also leaks your playbook to every competitor paying attention. Read the playbook, find the gap and start the conversations!

We paid $30 for this UGC. It reached 160k+ views, sent 800+ visitors to our website, and massively outperformed a normal day in signups. This feels like a cheat code !