one of our co-founders just had a call with another founder who made it into YC. and he came back with a story i haven’t stopped thinking about. small team. 4 customers. all signed in the last 5 weeks. when asked where those customers came from, the YC founder said: “people cleaning up a mess they didn’t create.” he meant people who’d just stepped into a new role and found a broken process waiting for them. his product helps ops teams fix customer onboarding, so those are exactly the people he wants to talk to. but he doesn’t message every head of ops with a new job title. he waits until they start talking about what they want to change. one of his recent customers had just joined a B2B software company. a few weeks in, she commented on a LinkedIn post about onboarding: “currently untangling this. every new customer gets a different process depending on who sold the deal.” that was enough for him to take a closer look at the company. growing sales team. complex handoffs. enough customers for inconsistent onboarding to become a real headache. so he sent her this: “saw your comment about onboarding varying by salesperson. where does it usually break first: the handoff from sales or getting the customer to complete the next steps?” she replied: “the handoff. we spend the first kickoff figuring out what was promised.” they started talking. that conversation turned into a customer. what stood out to me was how he picked her. the job change put her on his radar. her comment told him what she was working on, where it was breaking, and why it mattered now. think about what the first few months in a new role look like: -> checking what you inherited. -> asking why things work this way. -> choosing what to fix first. and plenty of people do that thinking in public. a new sales leader asking how teams handle territory planning. a new finance lead discussing a painful month-end close. a new customer success director asking why renewals keep becoming last-minute emergencies. each of those is an opening, as long as you can actually help. his process is simple: step 1: find people who recently moved into roles that own the problem you solve. step 2: check whether the company has a realistic need for your product. step 3: read their posts and comments for a specific question, frustration, or project. step 4: reference what they said and ask one question that helps you understand the problem. step 5: listen to the answer before deciding whether to suggest a call. if the problem sits outside what his product solves, he lets it go. if there’s a fit, the next conversation has a purpose. this is the part we built @gojiberryai for. it surfaces prospects through job changes and topic engagement, so you can build your outreach around what people have actually shared. try it today: find someone settling into a new role. look for something they’re trying to fix. ask a question worth answering.

gojiberry just launched Smart CSV Enricher and it's INSANE! 🤯 > Upload a CSV of company websites. > Find employees who match your ICP. > Get intent signals to prioritize your outreach. > From a company list to prospects who could buy from you, in one upload. I'll put the link in the comments for you to try for free

Hi, I’m Prerona 👋 38, from Bangalore, and this year I joined @gojiberryai as their Content Head. One of the first things I wanted to understand after joining was how this team got to 4,000 customers in under a year. I expected some secret distribution channel. There wasn’t one. The team tested every channel hard, one at a time, based on where MRR was at each stage. 0 → 100 customers: pure outbound Cold email and LinkedIn, run with an early version of our own product. No brand, no audience. Just finding people showing intent and starting conversations. Ugly, manual, and it worked. 100 → 250: Reddit The first real breakthrough. Educational breakdowns in SaaS subreddits pulled 10M+ organic views. Traffic quality was mixed, but the volume kept the trial funnel full for months. Cost: close to zero. 250 → 750: content + free blueprints LinkedIn, YouTube, motion-design videos, and giving away internal systems as free “blueprints.” Content brought the reach, blueprints built the trust, and a good share of readers converted. Founder-led content started compounding here. 750 → 1,500: partnerships + X B2B influencers, sponsored newsletters, X, and a lifetime affiliate program that turned into a major lever. YC happened around this point too, and the pace went vertical. 1,500+: paid + hiring Meta ads, Google ads, influencer agencies, and the first serious hiring across growth, sales, engineering and product. Each stage stacked on the one before. Outbound still runs. Content still runs. The team only added the next lever once the current one was clearly working. My biggest takeaway as someone who joined partway through: don’t chase five channels at once. Work one until it works, then add the next.