Still hoping to increase your ROI without auditing your data strength? Hope isn’t a strong strategy. With the AI-era holiday season upon us, proving performance is top of mind. But as measurement legends Simo Ahava (Co-founder, Simmer) and Charles Farina (VP of Digital Strategy, Adswerve, Inc.) point out, true discoverability in 2027 isn’t just about showing up – it’s about showing up with context your customers expect. And getting your data fundamentals right is essential to connect with your customers. To maximize your ROI right now, Simo and Charles shared their advice: 💎 Treat data strength as an ongoing benchmark. Simo emphasizes that data health is a constant quality metric, not a single project you “set and forget” before the holiday rush. He advises teams to focus heavily on signal strength by auditing tagging and thoroughly reviewing server-side infrastructure. 💎 Consolidate your customer touchpoints. Charles recommends leveraging tools like Data Manager to seamlessly pull in your offline transactions, CRM data, and phone calls. By bridging these gaps, you ensure your bidding models aren’t flying blind. 💎 Modernize your remarketing tactics. Charles also advises leaning into Product Feeds to make sure your product context matches real-time customer intent when they circle back ready to buy. Improve your data strength today. Maximize your signals with Data Manager so Google AI can find you more high-value customers.

Want more control over where your Google Ads budget goes first? See how new controls work across Search, Shopping, and Performance Max (with Demand Gen coming later): 👇 1️⃣ Choose which channels get funded first: Set inventory channels or channel groupings as “High priority” or “Low priority” to fund high-priority channels first. 2️⃣ Allocate budgets: When a channel or channel grouping is set as “Low priority,” specify a maximum percentage of your daily budget on those channels. On a best-effort basis, our tools will aim to keep spend within that limit. Check the comments to learn more. 👇

Has AI rewritten the rules of Search? Good SEO is still good GEO. 🔍 At #Rethink2026, Google’s Brendon Kraham shared why AI expands the customer journey and how building for humans, keeping data accurate in real time, and turning your ads into answers drives growth.

1/15 Tired of switching between creative tools to produce assets for your campaigns? Gemini Omni in Asset Studio brings text, image, and video into one coordinated flow, but shifting to a multimodal workflow naturally brings up questions. That is why we are kicking off Creative Drops, a monthly series sharing actionable playbooks, product breakdowns, and answers straight from the teams building Google Ads. Swipe through the carousel to get the full breakdown, and look out for Gemini Omni in Asset Studio as it rolls out now through the end of the year.