Grand Cru Digital

Google just put out its first official article on optimizing for AI search (AEO/GEO)! TL;DR: ⭐️ SEO is still the foundation for AI search. ⭐️ Create non-commodity, "people-first" content. ⭐️ Ignore most "GEO/AEO hacks like chunking and llms.txt. developers.google.com/search…

🌟 Introducing AI Max for Search campaigns – a new one-click toggle setting for Search campaigns that enables AI-powered targeting & creative solutions aimed at capturing more demand and driving more conversions/conversion value. Here are the key features in the AI Max feature suite: 𝟭. 𝗦𝗲𝗮𝗿𝗰𝗵 𝘁𝗲𝗿𝗺 𝗺𝗮𝘁𝗰𝗵𝗶𝗻𝗴 This enables broad match in the backend plus keywordless matching that uses signals from your keywords, assets and landing pages to find more high-performing queries & conversions. (Keyword prioritization rules still apply.) 𝟮. 𝗧𝗲𝘅𝘁 𝗰𝘂𝘀𝘁𝗼𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 Text customization (fka “automatically created assets”) dynamically adapts your text assets headlines and descriptions based on your landing pages, ads and keywords to be more relevant to the query. 𝟯. 𝗙𝗶𝗻𝗮𝗹 𝗨𝗥𝗟 𝗲𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻 – 𝘄𝗶𝘁𝗵 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝗼𝗻 𝗰𝗼𝗻𝘁𝗿𝗼𝗹𝘀 Final URL expansion helps find more relevant landing pages based on the user's search query and intent and customize an ad headline to match the landing page content. Just as in PMax, you can exclude URLs from expansion. There’s flexibility with those options though we recommend using all three. 1/2

I was curious what the “related queries” were for the search term “AI Overviews” over the past year in Google Trends. Oh.