We’re signing off here on X 👋 But don’t worry—the conversation continues on Instagram, LinkedIn, Facebook and (soon) TikTok! We’ll see you there, Greater ROC!

What do Hawkins and Greater ROC have in common? Apparently more than we thought. #GreaterROC #StrangerThings #Rochester #ROC

What a year. What a place. 💙 Shout out a local business, event or person that made your 2025 great. 👇

Flower City Arts Center opened its doors more than 50 years ago—and has proudly kept them open for our creative community. #IconicROC #arts #GreaterROC #RochesterNY #ROC

🛍️ Shopping local on Small Biz Saturday = a big impact on our community. If you’re looking for unique and special gifts, these are some local businesses where you’ll find them. Save this list for your shopping needs and tell us your favorite places to shop small! 👇

We sent our social team out to the places that made us with balloons on one of the windiest days of the year. 😂 But we didn't let that slow us down! 10K of you riding with us. Greater ROC, we're just getting started.🚀

Spoiler: it's not what you think. 😏 . . . . 📸: @jonspurrphotography @rochesterlilacfestival @visitrochester

Krudco. Skateshop has been a skateboarding hub in #GreaterROC for more than 30 years. Their plans for the future? Keep growing with the region. #skateboarding #Krudco #RochesterNY #ROC

Sometimes you have to leave to realize what you were missing. Boomerangs are those who lived here, packed up, left Greater ROC behind... but found their way back again. ✨Are YOU a Rochester Boomerang? Or do you know one? Visit shorturl.at/Fi6lA to share your story!

You want spooky vibes? These ones are to die for. 💀 Mount Hope Cemetery is a Greater ROC treasure—and final home to some of our most iconic figures. #MountHopeCemetery #spookyseason #GreaterROC #ROC #FLX

There’s a science and creativity behind wet plate collodion photography. And Silver + Salt Studio is here to share it with Greater ROC. #IconicROC #photography #GreaterROC #RochesterNY #ROC

Did you know Rochester’s population exploded 1000% after the Erie Canal opened in 1825? 🤯 This legendary waterway didn’t just move wheat, it moved America forward. From mule-drawn boats to paddleboards, the canal’s glow-up is still going strong in #GreaterROC.💙 #ErieCanal200

Swillburg brings the VIBES. ✨ ☕ Highland Park Diner 🍻Rochester Beer Park 🎮Playhouse // Swillburger 🍕Pizza Wizard 🎬Cinema Theater 🌳Highland Park Food + fun + #GreaterROC charm all in one neighborhood. What are some of your other favorite spots in Swillburg? 👀

“We’re putting Rochester on the global arts map.” For 14 years, the @rochesterfringe has celebrated the immense talent and creativity of our region. 🎤And each year it always surpasses itself. It’s strange, it’s bizarre, it’s #GreaterROC. 🔗to read more shorturl.at/JGMbS.

✨ It’s bold. It’s colorful. It’s iconic and a little mysterious… Can you guess this #GreaterROC icon? 👀 Drop your guesses below!

What brought Birdhouse Brewing Company to life? Passion and community. Two things #GreaterROC has in spades. #IconicROC #craftbeer #RochesterNY #ROC

The Greenwood Project has hit a major milestone for #GreaterROC! Learn all about the Neighborhood HUB, a stylish space for residents and neighborhood organizations to gather, learn, and connect. #GreaterROC #GreenwoodProject #ROC

Lawn seats or under the shell? Leave during the encore or stay the whole show? Sound off in the comments with your go-to @cmacevents vibe. 🎤 #concerts #Rochester #GreaterROC #ROC #FLX

“People come here and they’re just in awe of our area.” For decades, @cmacevents has been the premier venue for summer entertainment in the #FingerLakes. It’s not just a concert venue; it’s a music-driven memory maker. That’s the magic of CMAC. That’s the power of #GreaterROC