Growth Pilots

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Action extensions take a page from display and social media ads that feature prominent calls-to-action. selnd.com/2GcdchK

Consumer product brands are gradually shifting their advertising budgets from Google to Amazon as consumers skip search engines and begin their shopping right on the e-commerce platform. selnd.com/2It0WLn

Snap is developing a mobile ad network called Snap Audience Network to run its full-screen, vertical video Snap Ads within third-party mobile apps, starting with iOS apps in the U.S. bit.ly/2Iq6iH1

Dubbed 'streaming conversion metrics,' the tool is available via Spotify’s self-serve advertising platform. bit.ly/2VzICDY

The price of ads across Facebook and Instagram surged immediately following the outage while the ads manager tool used to buy and optimize campaigns slowed down. bit.ly/2ONfdDr

Some advertisers have expressed concern that it could let competitors copy their messaging and targeting strategies. tcrn.ch/2Wy0Aqh

Seed your keyword ideas with more terms, add keywords to existing campaigns and more. Many advertisers are happy to see features that had been available in the old UI version getting incorporated into this version. selnd.com/2V0NHVk

While Reddit isn’t about to become one of the major internet ad players, its ad platform growth is promising. Reddit may offer you the opportunity to reach a unique and hard-to-reach audience in an environment with less competition than other platforms. mklnd.com/2WBEVxx

In the filing, Pinterest noted that it wants to take share of ad spend from Facebook and Instagram so it is investing in solutions to get new advertisers to start considering Pinterest as a customer acquisition platform. bit.ly/2I1F5Ku

The global economy constantly cycles through new massive advertisers. But unlike previous waves of top ad spenders, tech companies are also the fastest-growing media sellers, creating a virtuous cycle of spend and earn for online ad platforms. bit.ly/2UUsegR

Advertisers will be able to target LinkedIn users based on the professional topics and content they engage with on Bing as well as the professional interests they’ve indicated on LinkedIn. selnd.com/2WkdGaE

During the import process to @BingAds Ads Editor, you can now set bids, budgets and landing page URLs specifically for Bing Ads. selnd.com/2Osuiu3

Learn how to organize your SEM account structure for optimal scalability, performance, and alignment with your business goals. Marie Kondo would be proud. bit.ly/2USdFKN

Any advertiser running campaigns promoting housing, employment or credit offers will now have limited ad targeting measures. mklnd.com/2CFs2uM

Using a sophisticated process, bad actors were purchasing banner impressions and reselling them as premium in-stream video ad inventory on Android devices. mklnd.com/2OrS9Ki

This new feature makes it possible for advertisers to dramatically shorten the journey from product discovery to purchase. mklnd.com/2HzoM8A

Huge news: LinkedIn advertisers are getting three new updates - a lookalike audiences targeting feature, interest targeting that leverages Bing search data, and more than 20 B2B audience templates. mklnd.com/2Oht590