International award-winning event firm known for creating exceptional events.
Toronto, Ontario
Joined May 2011
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Warm, energetic and committed to helping others succeed. Hala was so grateful when she invited her onto her podcast to talk about Spirit of Niagara, and her EmpowHER gatherings are such a refreshing way to connect.
A wonderful example of what makes Niagara's community special.
Meet Michelle Latocha! 💛 Entrepreneur, podcaster, wellness advocate and EmpowHER Niagara co-founder. From supporting local businesses to bringing women together, Michelle is all about meaningful connection.
#SpiritSpotlight #Niagara
Hospitality is about creating moments people remember.
That's what we're building with Glow in the Cellar | Music Edition. From the intimacy of the Jim Cuddy experience to an exceptional wine and culinary journey at Peller Estates, every detail is designed around connection.
Corporate hospitality, reimagined. 🎶🍷 Jim Cuddy. An intimate fireside conversation. Exclusive acoustic music. Exceptional wine and cuisine at Peller Estates. Just 100 guests.
Explore: glowinthecellar.ca
#GlowInTheCellar
Jim Cuddy is coming to Glow in the Cellar! ✨🎶
When we created Spirit of Niagara, our vision was to bring together extraordinary people, remarkable places and experiences that go beyond the expected.
And this is exactly what we had in mind.
One thing I love about creating experiences is finding a setting that becomes part of the story.
I couldn't be more excited about this one!
Kurtz Orchards will be the home of Glow in the Vines 2027.
I can't wait to bring this experience to life, we have plenty more to share!
THE SECRET'S OUT. ✨🌿
Glow in the Vines has found its 2027 home!
📍 Kurtz Orchards, Niagara-on-the-Lake
📅 May 15th, 2027
Wellness. Workshops. Wine. Food. Live music. And a few surprises.
One extraordinary day.
#SpiritOfNiagara #GlowInTheVines
At 13th Street Winery, there's Canadian art, sculpture, food, a wonderful bakery and a property that invites you to slow down and stay awhile.
Another great example of how many different ways there are to experience Niagara.
DISCOVER NIAGARA 🍷🎨
Come for the wine. Stay for everything else.
Wine tastings. Canadian art. Sculpture gardens.
Local food. And those famous butter tarts.
13th Street Winery is the kind of Niagara destination made for slowing down.
#SpiritOfNiagara #DiscoverNiagara
This one is a little further out than most of the experiences we’re sharing—but it was too exciting to keep quiet. 🤍
Spirit of Niagara will be the official host of Dîner en Blanc Niagara in 2028.
One thing I won’t be sharing? The location.
You’ll have to wait for that. 🤍
A different environment changes the energy. It changes conversation. It gives people permission to step outside their everyday roles.
I think we sometimes underestimate Niagara because, for many of us, it's so close. That's precisely what makes it such an extraordinary canvas.
Why does destination matter?
Because where you bring people together changes what happens when they get there.
And sometimes you don't have to travel far to feel far away.
Think differently about corporate experiences. Think Niagara.
#SpiritOfNiagara #CorporateExperiences
I have a special love for this side of Niagara.
The family-run restaurants that have been there for decades. The places locals return to again and again. The places where you can walk in, order a great breakfast and just feel at home.
Silks Country Kitchen is one of those places.
What started with the idea for Glow in the Cellar is evolving into completely different ways to experience Niagara.
I’m pleased to welcome Ravine Vineyard Estate Winery as the home of our Glow in the Cellar Comedy Edition. We have lots more to share about what we’re creating.
Ravine Vineyard Estate Winery will be home to Glow in the Cellar | Comedy Edition.
Niagara wine. Beautiful food. A spectacular setting. And plenty of laughs.
More to come.
#SpiritOfNiagara #GlowInTheCellar
We’ve produced a lot of corporate team-building experiences over the years, and the ones people remember are rarely the ones that feel like team building.
Sometimes changing the environment is all it takes to change the way people connect.
What can a chef teach your team? 👨🍳
Communication. Trust. Timing. Creativity.
Adaptability.
Put your team in a Niagara kitchen and team building suddenly feels very different.
And at the end? You share what you created.
#SpiritOfNiagara #CorporateExperiences
Sicilian roots. Niagara ingredients. Cooking over fire.
Meet Revé—a deeply personal Niagara-on-the-Lake dining experience, newly named a 2026 Air Canada Best New Restaurants finalist.
One more reason to taste Niagara differently.
DISCOVER NIAGARA ✨
Sicilian roots. Niagara ingredients. Cooking over fire.
Meet Revé—a deeply personal Niagara-on-the-Lake dining experience, newly named a 2026 Air Canada Best New Restaurants finalist.
One more reason to taste Niagara differently.
#SpiritOfNiagara
Another piece of the Spirit of Niagara story is coming together.
Peller Estates Winery will be the home of Glow in the Cellar Music Edition.
Finding the right setting matters enormously to me. The venue shouldn't simply hold an experience—it should become part of it.
It doesn't have to mean a ballroom, a predictable dinner and the same format year after year.
Niagara gives us an extraordinary canvas to create something people genuinely look forward to—and talk about afterwards.
What if this year's holiday party didn't feel like a holiday party? ✨
Wine cellars. Beautiful dinners. Live entertainment. Unexpected moments. A Niagara overnight.
Your people. Your celebration. Your Niagara.
#SpiritOfNiagara #CorporateEvents #Niagara
This is exactly what excites me about Niagara.
There is extraordinary talent here—and the latest MICHELIN Guide recognition is another reminder that Niagara has become so much more than a place to visit. It’s a destination to experience.
Niagara is having a culinary moment. ✨🍷
The 2026 MICHELIN Guide celebrates five Niagara favourites—from Two-Star Restaurant Pearl Morissette to new Bib Gourmands Les Incompetents + RPM Bakehouse.
The world is tasting what Niagara has to offer. #SpiritOfNiagara
One thing I love about creating an experience is imagining how it can continue to evolve. In 2027, Spirit of Niagara is taking Glow in the Cellar in a new direction with new special editions—the first is one I’m particularly excited about.
Glow in the Cellar | Music Edition. 🎶
I've always believed that some of the most valuable business lessons can come from people outside of business.
A Niagara grower sees long-term thinking, resilience, stewardship and uncertainty through a very different lens.
One of the things I love about Spirit of Niagara is continually discovering places that offer a different way to experience the region.
NEOB Flower & Lavender Farm is a beautiful example— another reminder of just how much there is to discover beyond the places we already know.
This one has been very hard to keep quiet. 🤍
I recently travelled to Montreal for what might have looked like a beautiful evening out—but there was a little more to the trip than that.
A very exciting new chapter for Spirit of Niagara is coming.
Some of the best corporate experiences aren’t about adding more programming. They’re about designing the day differently.
Niagara gives us an incredible opportunity to rethink how wellness can become a natural part of leadership retreats, meetings and corporate gatherings.
Niagara keeps giving us new ways to experience the region.
The newly opened Brook Brew Co. combines local roots, craft brewing, hospitality and a beautiful Lake Ontario setting—and adds something a little different to Niagara’s growing hospitality landscape.
