Sara Haq 🌍🌎🌏

Awesome thoughts - i think there is this sentiment (and I’ve felt it too) that there’s some magic list - and as a GP, if you have access to that list of names, all of your problems would be solved. That is certainly not unhelpful, but it doesn’t solve fundraising issues In my experience, it is much more powerful to: -clearly understand/define your value prop and product -identifying your target customer (who is already searching for the product) -map a clear buyers journey which in turn tells your where to find/how to reach your customer (investor) -regularly communicate to your customer (content marketing mapped to stage of buyer’s journey) -provide various calls-to-action (ranging from a limited commitment type offer “read my newsletter” all the way to “wire me money”) You combine the above with the tactical: -search for new names -structured presentation of investment opportunities as appropriate How to work with GPs? Maybe it is as simple as a consulting engagement over 3-6 months to implement this, and then ongoing retainer for some of the smaller tasks (akin to a marketing agency or strategy consulting firm) Obviously the bigger payday is participating in the economics of $s raised, but if that is the route then better to just develop my own flavor of placement agency and that doesn’t so much appeal to me (although maybe it will down the road).