Sara Lerén (@HeedTheNeed) header
Sara Lerén (@HeedTheNeed) profile picture

It's all about the needs! And how the mysterious human brain works. Inclusive designer, Lean agilista & Punk at heart. Design director at @inuse_swe

Göteborg, Sverige
Joined May 2013
Photo by Sara Lerén (@HeedTheNeed)Photo by Sara Lerén (@HeedTheNeed)Photo by Sara Lerén (@HeedTheNeed)Photo by Sara Lerén (@HeedTheNeed)Photo by Sara Lerén (@HeedTheNeed)Photo by Sara Lerén (@HeedTheNeed)Photo by Sara Lerén (@HeedTheNeed)Photo by Sara Lerén (@HeedTheNeed)Photo by Sara Lerén (@HeedTheNeed)Photo by Sara Lerén (@HeedTheNeed)
Which groups do you believe will get the best results? A. Diverse groups with different perspectives B. Homogenous groups with similar perspectives If you're on the A-Team (pun intended), designing for #Neurodiversity is a no-brainer. 10 min. intro here: youtu.be/auJ1pAUOFiM?t=997
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Sara Lerén retweeted
ITV has placed this advert in all of the national newspapers today.
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På onsdag smäller det! Då börjar dos-lagen att gälla för alla digitala tjänster i offentlig sektor. Vill du veta mer? Haka på mitt lunch-webinarie så får du en introduktion och konkreta tips på hur du kan börja jobba med tillgänglighet. mailchi.mp/inuse.se/webinar-…
Offspring decided I needed a blueberry sloth to help with motivation. I agree.
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It was a huge treat to be a part of this year’s @UXCopenhagen and talk about #neurodiversity and maximizing impact. Also, best speaker giveaways ever! Fab portrait, my OWN pen and book by awesome @axbom :) Thank you @snetramelleh , hope to see you soon!
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The content this year was superb! Now you can watch it too and take your mind off CV while getting new insights, inspiration & knowledge. uxcopenhagen.com/product/liv…. We'll also give you the “Using and Understanding Assistive Digital Technologies” workshop: bit.ly/2UDSaQ1
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It's such a treat to get to listen to Nadia Pleisner's story about being bullied by Louis Vuitton after trying to raise awareness about the Darfur genocide by thought provoking art #UXCopenhagen
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Sara Lerén retweeted
Select Don Norman quotes so far: "Designers don’t have any special abilities [...] I consider that a virtue." "True empathy is impossible. I’m not sure I understand myself, let alone someone else.” “What is distraction if isn’t curiosity at the wrong time?” #UXCopenhagen
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Designers don’t have any specific technical skills, like experts do, but they have the virtue of understanding human behavior. Don Norman at #UXCopenhagen
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Sara Lerén retweeted
The potential harm of the default design of smart home devices, wellness apps and location sharing systems– and how they are every day being used to abuse – is heartbreaking... everyone needs to listen to @epenzeymoog #UXCopenhagen
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Powerful quote. We need to design for minds of all times if we want to solve all the weird problems that we have today #UXcopenhagen #UXconfcph
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“System 1 is fast but often error prone” - Sara absolutely rocking how our brains work at @UXCopenhagen #uxcopenhagen @HeedTheNeed
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We need to design for people beyond the average. We need to design for neurodiverse groups. #UXcopenhagen #NeuroDiversity @HeedTheNeed #UXCPHConf
Sara Lerén retweeted
"In these times of Corona, you can see how the websites that have focused on accessibility work so much better. Because, with all the stress, everyone is cognitively impaired right now." Succinct, important insight communicated by @HeedTheNeed in the Q&A. #UXCopenhagen
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Really enjoying this year’s @UXCopenhagen, @laura_yarrow has just done a stellar presentation about systems thinking & design ethics #uxcopenhagen
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This year's @UXCopenhagen is all about Designing for Good = super relevant in #pandemic times. Join me & an awesome lineup digitally March 30-31, tickets available at uxcopenhagen.com #inclusivedesign #neurodiversity #a11y
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Best stim toy for the post-vacation blues is hands down my daughter’s Moj Moj bunny, totally addictive!
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Sara Lerén retweeted
Guy who literally wrote the book on using behavioral psychology in tech to manipulate people now selling how not to be manipulated... life comes at you fast, etc.
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