The YouTube channel we built CeraVe hit 150M+ views in < 6 months. I think these brands have the same potential: For context, we partnered with CeraVe to build an explainer channel that made skincare feel simple, entertaining, and actually understandable. Any brand with overwhelmed, confused, or highly research-driven customers can win with this format. Here are the 6 I think can crush 👇

🔥💰 @mercury

👀🤭 SO many @mercury

I’m gonna write so many physical checks you have no idea

Fire me up!

👀

There’s a lot of bad social media advice out there—and some of it can seriously hold creators back. In this video, we break down the 9 biggest lies fake gurus love to tell and why believing them can keep you from growing your audience and winning online. Big shoutout to Ikay for putting this one together and making the message hit.  Check out the full video below. If you know, you know.  youtube.com/watch?v=DFSU-YPR… P.S. Imagine having an editor who just gets your style. Let's make it happen.

Most creators aren't stuck because they lack talent—they're just making a few mistakes without realizing it. In this video, Kallaway breaks down the 7 biggest mistakes that hold people back on social media and what to do instead. Another banger by Ikay. 🔥 Check out the full video below, and let us know which mistake you've been guilty of. 👀 youtube.com/watch?v=tVZOS5Z0… P.S. Want content like this without editing it yourself? Let's chat.

What makes someone go from just watching your content to becoming a true superfan? Kallaway breaks it all down in this one, from the psychology behind superfans to simple content shifts that can help build a loyal audience. Big shoutout to Ikay for absolutely crushing the edit on this. 🔥 Check out the link below to see the full video, and let us know if he cooked. 👨‍🍳 youtu.be/6G1wIdxWF5w?si=5laB… P.S. Want an editor who can bring your ideas to life like Ikay? Let's chat. 👋

Going viral isn't always the win people think it is. In this video, Kallaway break down the Viral Trap, explore a smarter approach to content that focuses on revenue—not just views—and walk through a simple 4-step filter to help optimize your content for real business results. Huge shoutout to Charlie for bringing this one to life and making the concepts both engaging and actionable.  Check out the full video below and see how to make your content work smarter, not just harder. youtube.com/watch?v=vb-2eZX_… P.S. Looking for an editor like Charlie to level up your content? We'd love to help.

WOWWW Rob crushed this edit…  One great piece of content can become dozens of pieces across every platform. This video breaks down how a single LinkedIn post can be repurposed into carousels, short-form videos, stories, Substack articles, and more—without constantly creating from scratch. Check out Michael's full video here to learn how to make your content work harder: instagram.com/p/DL5E4_4xIVr/ P.S Need an editor like Rob on your team? Let’s chat

Top enterprise & startup marketing teams are scaling video output without adding 10× the headcount. How? By hiring overseas video editors. As the video engine behind Fortune 500 brands, startups, creators, and celebrities, we've seen what makes this strategy work and what makes it fail miserably. Let's start with what makes it fail miserably: No creative director / leadership team. Many teams assume they can hire a few overseas editors, hand off footage, and magically scale content. That's usually when quality drops, deadlines slip, and everyone concludes that "overseas talent doesn't work." The reality is the opposite. One of our longest-standing staffing clients is a major media company. We've worked together since 2022. Since then, they've: → Expanded from 1 channel to 3 channels → Doubled their subscriber base → Saved over $570,000 in production costs But those results didn't happen because they hired overseas editors. They happened because they paired great editors with great creative leadership. Their in-house creative lead owns strategy, content direction, and feedback. Our editors operate as a true extension of their team, handling post-production at scale while maintaining quality and consistency. So TLDR: If you have a creative lead in-house, scaling video with offshore editors can be a huge success. If that sounds like you...DM me! I've got your editor🫡

"We'll just make long-form content and cut it into shorts." This is the #1 mistake I see with enterprise & startup marketing teams. Because yes... you'll have shorts. But you probably won't have GOOD shorts that perform well 🤭 The content that wins attention in a 30-second feed is very different from the content that works in a 10 minute educational video. Don't get me wrong, repurposing is smart. But if brand awareness is a serious priority, shorts deserve their own strategy, creative process, and team. When we help enterprise & startups build their own YouTube channels, we typically like to start with shorts, figure out what works, then scale to long form IF it serves the brand's business objective.

The enterprise & startup marketing teams crushing video are actually wayyy leaner than you'd think: Typically... 1) A strong creative lead who owns strategy, messaging, and direction 2) Offshore video editors to scale the execution 3) Producer who handles ops, social media, posting, etc. 4) On screen talent (if applicale) As the video engine behind Fortune 500s, startups, & creators, I've seen what makes this strategy work and what makes it fail miserably. Let's start with what makes it fail miserably: Offshoring video editing without a strong creative director / leadership team. A lot of teams think they can hire a few editors, hand them footage, and instantly scale content. That's usually when quality drops, deadlines slip, and everyone concludes that "offshore talent doesn't work." The reality is the opposite. One of our longest-standing staffing clients is a major media company. We've worked together since 2022. Since then, they've: → Expanded from 1 channel to 3 channels → Doubled their subscriber base → Saved over $570,000 in production costs But those results didn't happen because they hired overseas editors. They happened because they paired great editors with great creative leadership. YOU NEED BOTH TO TRULY SCALE. Their in-house creative lead owns strategy, content direction, and feedback. Our editors operate as a true extension of their team, handling post-production at scale while maintaining quality and consistency. So TLDR: If you have a creative lead in-house, scaling video with offshore editors can be a huge success. If you don't have a strong creative lead in-house, hire one—or partner with an agency that specializes in the type of content you're trying to produce. NOTE: If you go the agency route, make sure incentives are aligned with the business outcome you're actually trying to achieve.

Top VC firms are helping portcos with video But not just product launches (thank god). The moat isn't the launch anymore. It's the ability to earn attention every week after it. We're seeing more demand than ever for ongoing video support. But that doesn't mean having a massive in-house production team either. The marketing teams crushing video are actually wayyy leaner than you'd think: Typically... 1) A strong creative lead who owns strategy, messaging, and direction 2) Outsourced video editors to scale the execution

I jammed with 5 big health brands on short-form video this week. All of them want the same thing: to become the thought leader in their space. How? Fun, science-based explainers. And one surprisingly big opportunity no brand is owning yet is exercise explainers. IMO, someone like @onepeloton can crush this. Examples: - Don’t skip this leg exercise - NEVER do squats like this - The most underrated back exercise - Is Zone 2 cardio actually effective? - The perfect squat (5 steps) The format for each video is pretty straightforward: #1: The hook Start with the mistake: "Stop doing your single-leg deadlifts like this…" We’ve seen this work already for the 150M view YouTube channel we built CeraVe. Retention is highest when you start with how NOT to do something. #2: Main body Then get into the correct form — but animate it. Really visualize the muscles firing & joints loading. My favorite part about this is that you can bake in so many UI elements from the app, like the body activity, stats, scores, etc. P.S love y'all <3 @RobinNYC @alextoussaint25 @andy_speer + the whole crew!

This vid we made for CeraVe's YouTube Channel got ~6M views in 48 hrs. If you're a marketing leader focused on YouTube...watch this: We obsess over just 2 metrics: #1: Swipe Rate — how well the hook stops the scroll #2: Retention — how well the video holds attention over time Our benchmark: 80%+ on both. This video performed so well because it nailed both, especially the hook! A great hook has 2 parts: 1) Verbal: "If you get a skin tag, it might look like you can just rip it off yourself... don't." This creates a curiosity gap that makes viewers want to keep watching, which boosts retention. 2) Visual: The skin tag being ripped off. The verbal hook sparks the question. The visual hook makes it impossible to ignore. When both work together, viewers stop scrolling and stick around long enough for the algorithm to keep pushing the video to larger audiences.

This is our newest video we made for CeraVe. It’s clear YouTube Shorts doesn't show your video to everyone at once. It shows it to a tiny test group first. Then it analyzes the signals: Did people finish it? Did they watch it again? Did they like it, share it, leave a comment? The “algorithm” is basically asking: "Is this worth showing to more people?" If the answer is yes? New test group. Bigger this time. Then bigger again. Then bigger again. Then you’re viral 📈