"roas dropped overnight, is meta broken?" i get some version of this every week before you touch anything, check these in order takes about 15 minutes > the hook compare hook rate on your top 3 ads with last week if it fell, the ad got tired > frequency best ad above 3 or 4 on prospecting means most people have already seen it > cpm cpm jumped while ctr stayed flat that's the auction getting more expensive, normal when a big season starts > the page clicks holding, conversion rate down check the site, a broken discount code or a slow checkout can tank a whole day > the offer a competitor launched a bigger deal this week the market moved around your ad if none of those moved, zoom out to 7 days 2 bad days happen to every account the most common fix is also the worst one turning everything off and relaunching you reset learning and lose the ads that were still working diagnose first, then change one thing

gave ai 50 of our reviews and asked what people actually love about the product better angles than our last 3 briefs honestly

cpms keep going up and most stores are still on a $35 aov i've worked with 60+ ecom brands and the ones that don't panic when cpms jump usually have a higher aov same traffic, same ads the offer decides what you can pay for a customer muravai has had a "black friday" buy 1 get 1 running since feb 2025 lol 601 days minus sells 3 jars by showing "after 30 days" live 391 days the 3 levers, in order > post-purchase upsell > tiers + bundles > subscription wrote the full playbook with the upsell flow, the page copy and the numbers to check first rt + comment "AOV" and i'll send it (follow for dm)

971 ads live for one belt vittelo's ugc in this video has been running 350 to 575 days 3 different people, same 3 points every time > no holes > perfect fit > the click someone wrote those lines into the brief most ugc rounds flop because the brief is 3 sentences and nobody wrote the hook put the whole ugc system in one doc > where to find creators + 2026 rates > the brief that roughly doubles your usable videos > usage rights before you pay > where ai ugc actually fits rt + comment "UGC" and i'll send it (need to follow for dm)

an animated ad used to cost $3-5k from a studio now it's $3-6 in ai credits and under an hour once it's set up and they're running. 3 cgi / cartoon doctor ads in health live 228, 234 and 238 days right now the boring mechanism bit ends up being the best part of the ad > claymation villains > x-ray inside the body shots > pixar style characters wrote up the formats, a full teardown and every prompt for the 7 steps rt + comment "ANIMATION" and i'll send it (follow for dm)

most of the ai image ads i see in ad accounts right now are burning money you can spot them instantly, too shiny, too perfect, nothing like a real winning static the problem isn't the tool. people just ask it for "a nice ad" instead of starting from ads that already make money we wrote a superprompt that starts from real winners rt + comment "IMAGE" and i'll send it (follow for dm)

the brands using ai well arent making more ads, theyre killing bad ideas faster I've spoken with a few guys using jev to evaluate ads and it works extremely well

the fastest way to find a winning angle is to steal the map from a competitor who already paid for it targeting didn't die, it moved into the creative. if all your ads are one angle with different first lines, facebook reads them as one ad and you hit a ceiling no matter the budget the big spenders don't run campaigns anymore, they run portfolios. resilia runs ads through at least 4 different pages and one of them has 1,658 ads live so i x-ray competitors instead of guessing. 12 prompts you paste into claude with the gethookd mcp, one product url in, their whole angle map out, then rebuilt for your product rt + comment "INTEL" and i'll send it (follow for dm)