Check out my latest article: DONT JUMP STRAIGHT INTO ENGAGEMENT linkedin.com/pulse/dont-jump… via @LinkedIn
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Blind, Ignorant or just Scared: WARC shows how the sponsorship industry is not addressing ROI issues
linkedin.com/pulse/blind-ign…
Sponsorship Coach retweeted
Replying to @EuropSponsAssoc
@EuropSponsAssoc director, Toby Hester tells us all about the benefits of sponsorship in the first presentation of the day!
#ViaSponsorship
Sponsorship Coach retweeted
#ESAboardDirector @HesterToby exposes the complex subject of #SPONSORSHIP #ROI @ministryofsound
THE CATALYST FOR SPONSORSHIP ACCOUNTABILITY linkedin.com/pulse/catalyst-…
“THE SUMMIT OF THE YEAR” THE LAST 11 TICKETS linkedin.com/pulse/summit-ye…
WHY FOOTBALL IS NOT REALISING ITS SPONSORSHIP POTENTIAL!
linkedin.com/pulse/why-footb…
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WHAT’S THE PROBLEM THAT NEEDS FIXING IN 2019? linkedin.com/pulse/whats-pro…
Sponsorship Coach retweeted
Good for Harry Kane and others on the honours, but love to know what Jimmy Greaves, 422 club goals / 44 international goals, 1966 World Cup winner, 2 x FA Cup winner, Serie A winner and European Cup Winners' Cup winner, would have had to do to get one...
And the marketing world challenges The sponsorship industry to demonstrate ROI. Marketing has the overall issue that it’s not able to integrate with sales reporting!?
Nike North American revenue +9% & Digital +30% in first earnings report since the Kaepernick ad. Impossible to attribute the effect of the ad, but very clearly it was anything but negative.
Les Dawson used get get more every weekend too! Entertainment options in those day were bbc1 & 2, Itv, the cinema or the pub! Unlike today
Was sent this earlier.
Compare & contrast when this year’s lists come out.
32.5m for the FA Cup Final Replay! (UK population at the time was 55m.)
Only thing that has both survived & retained its audience pull is the World Cup - particularly England in the World Cup.
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Balkan bid quartet plan meet to discuss 2030 World Cup bid - Inside World Football insideworldfootball.com/2018…
WHY IS MEDIOCRITY TO EASILY ACCEPTED IN SPONSORSHIP? linkedin.com/pulse/why-medio…
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Sponsorship Coach retweeted
Sponsorship Coach & ESA Board Director, Toby Hester launches new event to fix #Sponsorship Industry's issue with #ROI measurement | bit.ly/2DStzjF
WHY SPONSORSHIP ROI IS SELDOM REPORTED linkedin.com/pulse/why-spons…













