@HolisticEmail

Spearheaded by @KathPay, a recognised industry thought leader, our consultants are some of the most experienced and successful email marketers in the industry.

 London, England
holisticemailmarketing.com
Joined August 2015
  • Tweets3.6K
  • Following252
  • Followers652
1.5KMedia
AI doesn't think or experience things like humans do, so relyiing on it to guide a customers journey is problematic. Discussing this in a State of Email Webinar from Validity, Danielle Gallante and our own Kath Pay Watch it free: tinyurl.com/3e7h6dv4 #StateofEmail

Skim, Skip, Return: AI Mapped Journeys and Real Human Attention

validity.com
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Don't miss Kath Pay speaking at the London Forum! 16th & 17th November - Don't miss it! Find out more here: londonforum.org.uk/
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Holistic's Kath Pay will be speaking at GURU 2026 in just over 3 weeks! There's still space for signups for the worlds largest online email marketing event so reserve yours now to hear Kath and other experts from across the industry! bit.ly/49xhcXW #Guru2026

GURU 2026 | The World's Largest Virtual Email Marketing Conference!

GURU 2026 | The World's Largest Virtual Email Marketing Conference!

guruconference.com
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In the latest Holistic Insights... 🧠AI Can Scale Your Thinking, But First YOU Need To Do Some 🔍When Personalisation Crosses the Line 📦How AI Turns Your Original Ideas Into Conventional Thinking And more! Read it here: tinyurl.com/3rxsvvza
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Conventional wisdom suggests more options is better, but decision fatigue means that every option is one step closer to no action taken and no decision made. Taking the thought out of "What's for Dinner" is the key to Hello Fresh's success says Kath Pay bit.ly/4ez7uGd

What are we having for dinner?” Possibly one of the most tedious questions… | Kath Pay

What are we having for dinner?” Possibly one of the most tedious questions in the English language by about Wednesday 😂 And I think that's what HelloFresh is really selling. Not ingredients. Not...

linkedin.com
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What AI puts out, and what people pay attention too are often not in alignment leading to a breakdown in your efforts to communicate with your customer. Join Kath Pay and Danielle Gallant for a webinar this 21st October at 12PM ET Save your spot: lnkd.in/eJKka_v9
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You think you know your customers based on all the data you have about them. But even if you do, should you act on it? Kath Pay explores the line between helpful marketing and invasive pitching: holisticemailacademy.com/202… #EmailMarketing #DigitalMarketing #EmailStrategy

Your Customer Didn't Tell You That: When Personalisation Crosses the Line

Personalisation built on inferred customer data can be accurate and still feel intrusive. Learn when to act on an inference and when to leave it unused.

holisticemailacademy.com
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Don't miss Holistic's Kath Pay and her panel "AI Has Commoditized Copy, Now What?". Happening LIVE on 12th November as part of Guru Conference 2026! Go to bit.ly/48X7RZd and save your spot! #EmailMarketing #EmailEvents #GuruConference
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Holistic's Kath Pay will be speaking next month at the London Forum! Join her, and contributors from across the industry in person at this special event in the UK this 16 & 17th of November! Visit bit.ly/4jceOLo for more information #EmailMarketing #TheLondonForum
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In the latest Holistic Insights 📉Personalisation Isn’t Free: When Is More Relevance Worth the Cost? 🔮Your Email’s Job Isn’t to Sell. It’s to Make the Decision Easier. 🦄An Email Newsletter Can Be Almost Anything—That's a Good Thing Read here: tinyurl.com/26fff7xw
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AI Has Commodified Copy. Now What? Find out with Kath Pay at Guru Conference 2026, ⭐ LIVE ⭐- November 12th @ 5 PM ET! Registration is free but spaces are limited so book now: bit.ly/49xhcXW #EmailMarketing #GuruConference #EmailCopy
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Kath Pay is back for GURU 2026! Join her and dozens of other thought leaders from across the industry for the largest free online email conference in the world! This November 12-13! Book your free spot now: bit.ly/48X7RZd #EmailMarketing #GuruConference
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The slow liquid rising of that silky black liquid with it's distinct creamy foam top may take time, but with a pint of Guiness the anticipation is part of the experience. Kath Pay takes a look at the famous Irish export for Brains Behind the Brand! bit.ly/46OAshl

What if making your customer wait actually made the product feel more… | Kath Pay

What if making your customer wait actually made the product feel more valuable? Normally, we'd call waiting friction. Guinness turned it into part of the experience. A Guinness isn't simply poured...

linkedin.com
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Every unanswered question is a point of friction in your customers journey, and that's why the job of email is to give people the answers they need. Kath Pay explains what that looks like in practice: tinyurl.com/556wnj5j #EmailMarketing #Digitalmarketing #EmailDesign

Your Email’s Job Isn’t to Sell. It’s to Make the Decision Easier.

Learn how to reduce decision friction in email marketing by answering the questions customers need resolved before they act.

holisticemailacademy.com
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AI made marketing faster, but it didn't make it better. If anything it's exposed where the real bottlenecks are. Kath Pay takes a look at the bumps in the road and how it wasn't really about how long it took to write the copy. tinyurl.com/2mn7t2w4 #EmailMarketing

AI made marketing faster than it made marketing better | MarTech

AI can accelerate production, but it can’t decide what’s worth making, who it’s for, or how success should be measured.

martech.org
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Certainty is empowering and reassuring, even when the news isn't good. Waze understands this, by keeping people in the loop when traffic problems arise. There's a lesson here for marketers in this Brains Behind the Brands with Kath Pay! bit.ly/4Ax6gVv

Waze can’t make every traffic jam disappear. But it can make being stuck… | Kath Pay

Waze can’t make every traffic jam disappear. But it can make being stuck in one feel a lot less frustrating. And there’s some clever behavioural science behind that. Think about the difference...

linkedin.com
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Personal = Better so the logic goes with marketing. But you can't get personal if you don't know anything about someone and finding out more might be too costly. Here's Kath Pay discussing the line between too much and not enough. tinyurl.com/yc3pysz2 #EmailMarketing

Personalisation Isn’t Free: When Is More Relevance Worth the Cost?

Personalisation has become one of those things in email marketing that we almost automatically assume is good. More data.

linkedin.com
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Before you draft an email, schedule your first campaign or get gen AI to give you 47 different subject lines, have you made sure the foundations are in place? Our course, Foundation: Ecommerce Email Marketing is your starting point Find out more: tinyurl.com/5eepccwf

Foundation: Ecommerce Email Marketing

From First Send to First Sale Get Started with Ecommerce Email Marketing New to ecommerce? Or just need help making your email campaigns actually convert? This beginner-friendly course will show you...

holisticemailacademy.com
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GenAI can give you 20 subject line candidates in the time it takes you to write 2, but that just means you have 18 more decisions to make before you decide what to go with. Kath Pay explores why AI isn't the time saver it's been pitched to you as. tinyurl.com/3cwe3bes

Why AI hasn’t solved marketing’s time problem | MarTech

AI makes it easier to produce marketing content, but faster production doesn’t mean more time for strategy, planning, or better work.

martech.org
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In your latest Holistic Insights ⏰Why AI hasn’t solved marketing’s time problem 🏷️The Sale Is Not the End of the Journey. It’s the Start of the Next One ⚒️Email ROI Is High. But Do You Know Why It’s Working? Read it here today: tinyurl.com/bdhhvzmb #EmailMarketing
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