Houston First Corporation is the city's official destination marketing organization charged with promoting Houston's vibrant culture around the world.
Houston, Texas
Joined August 2011
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A $100 million restaurant acquisition may reshape the future of GEN Korean BBQ House locations in Houston. Chubby Group plans to pair the existing Korean barbecue experience with its wagyu-focused approach as it expands nationally.
Read more: chron.com/food/article/gen-k…
What a great week at @IMEX_Group America!
The Houston team met with more than 600 clients, showcasing the exciting momentum in our destination, from the new GRB South to the latest experiences and properties across the city.
Houston’s world-class culinary scene is playing a growing role in how office developments attract tenants and visitors.
By pairing premier dining experiences with hospitality-driven amenities, developers are helping create more vibrant and engaging urban districts.
Read more: houstonfirst.com/news/how-ho…
Houston-area golf destinations are continuing to evolve, with multimillion-dollar renovations, ownership changes and new amenities reshaping clubs and courses throughout the region.
Among the latest developments are major investments at River Oaks Country Club and The Woodlands Country Club, along with new offerings at East River 9.
bizjournals.com/houston/news…
On the first day of Houston First’s mission to London, the organization met with members of the British Chambers of Commerce to discuss collaboration and strengthen ties between the two regions.
A separate networking reception with the Houston Texans gathered fans and partners for some Texas hospitality ahead of Sunday’s game at Wembley Stadium.
#HoustonToLondon #NFLLondon #HoustonTexans
Houston First invites you to State of the Visitor Economy, on Tuesday, November 10 at the Thompson Houston by Hyatt Hotel.
The luncheon serves as an opportunity to connect with hospitality peers and hear from Houston First President and CEO Michael Heckman on the visitor economy and key trends shaping the industry.
This year’s keynote speaker is Daniel Lamarre, Former President and CEO, and current Executive Vice Chairman of the Board, Cirque du Soleil.
Learn more and register: stateofthevisitoreconomy.com…
Houston's craft beer scene earned national recognition at the 2026 Great American Beer Festival, where Misfit Brewing, Saint Arnold Brewing Company & No Label Brewing Company took home medals among more than 7,000 entries from breweries across the country.
houston.culturemap.com/news/…
We currently have several opportunities for you to join our team, including the role of Associate Director, Enterprise Intelligence & Commercial Operations, who serves as the department's strategic lead for enterprise intelligence, state funding administration, and more.
Learn more about this position and other open roles: houstonfirst.applytojob.com/…
Houston First is advancing efforts to grow international visitation and strengthen global connections through strategic tourism and business initiatives in London and Mexico City this week.
Read more: houstonfirst.com/news/housto…
Houston’s culinary community continues to make an impact far beyond the city limits.
houston.culturemap.com/news/…
Chefs from this area and across the country cooked at this year’s Southern Smoke Foundation Festival, which $2 million to support emergency relief and no-cost mental health services for hospitality workers nationwide.
A major new mixed-use destination is taking shape in Pearland. The Orchard will bring retail, office, residential, hospitality and entertainment offerings to a 120-acre site along the Highway 288 corridor in the Houston-area suburb.
chron.com/news/houston-texas…
As confidence in business travel rebounds nationally, Houston is seeing encouraging signs at home, with increased business-based hotel room nights pointing to continued momentum for the city’s hospitality sector.
Read more: houstonfirst.com/news/busine…
