Made ads, shows, and films. Discovered AI. Haven't shut up about it since. Founded GOBO Labs. Now Content Strategy Lead @invideoofficial.

Joined October 2025
Ran an agency for years before this. I know exactly what breaks when a client says "just make it work." That's why InVideo is where enterprises should start their AI journey. Direct line to our engineering and enterprise teams, custom pipelines, dashboards built around what you actually track. Not a template. Not a demo. A partner who's sat on your side of the table.
Launching invideo for Enterprise. Day 9 of 12 Days of Agent Two. Large organizations around the world, studios, production houses, and brands leverage Enterprise to scale their creative needs. You never have to worry about your data being used for any model training, all IP stays yours, and we've signed contracts with every model provider out there so your legal team doesn't have to individually. GDPR, SOC2, penetration testing, audit trails - all compliant. Enterprise gives you: infinte seats, credits that never expire, multiplayer for internal and external teams, clear budget controls per project and per user, and infinite memory. Whether you come back on day 1 or day 720, the agent remembers everything. And when you're stuck, your point of contact is a filmmaker on the other end. So we've got all your technical and creative issues handled. Agent Two is frontier intelligence for creative work. 4x faster, at half the price.
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Giving my agents rules feels weirdly like writing my own version of Asimov’s Three Laws, except mine are just “lock the face before you move on” and “always give me three options.” 🤣 Curious what laws everyone else writes for theirs. Day 4 of 12 with Agent Two got check out Playbooks.
Launching 'Playbooks' on Agent Two. Playbooks allows you to define rules that Agent Two can follow. For instance, ask the Agent to prompt in a specific language, follow a specific process while building say a product sheet, or say generate 4 options for every location gen - basically whenever you need control and flexibility - you can use playbooks. We're also presenting three intelligence tiers within Agent Two - Ultra, Pro, and Lite - with varying levels of thinking and cost. Agent Two is frontier intelligence for creative work. 4x faster, at half the price.
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A few weeks in with Agent 2 and it caught something in one of my cuts today. The transition I used to cover a bad take. Just called it, no hesitation. Weirdly annoyed and impressed at the same time. Don't think I've felt that about a piece of software before. It truly has eyes and insanely beefed up brain behind them.
On Day 3 of 12 Days of Agent Two: The Agent has eyes. Agent Two reads and understands ANYTHING you upload into the chat. Videos, images, scripts, PDFs, YouTube links, Drive files, brand books, rough cuts, whatever you give it. And it doesn't just read your files. It checks them against your project's context and understands what the uploaded video means and where it would be relevant and useful. Agent Two is frontier intelligence for creative work. 4x faster, at half the price.
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There is a simple way I judge the tools I use. I imagine losing one tomorrow and ask what actually breaks. For most AI tools, the honest answer is nothing. I would shrug and move on. But if I lost my agent, my whole week falls apart. Not because of what it generates. Because of what it knows. Months of my decisions live inside it now. New film out on exactly this. Context and Briefs. First of several.
Meet Agent Two, frontier intelligence for creative work. 4x faster, at half the price. For the next 12 days, we're dropping one new Agent Two feature every single day. Day 1: Agent Intelligence. An agent with top-percentile creative expertise, infinite memory, and still working while you sleep. Give it a role and it becomes it. It never forgets, we mean it and we're giving 5 people 5000 credits for the most creative way to break it.
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Busting AI myths is my favourite pass time
Every week there's a new "character consistency" workflow going viral on X, and 99% of them don't hold when the camera actually moves. Hridaye, our creative director, has been an AI filmmaker for 3 years and has tested literally every single one of them. So he pulled up the two most viral character sheets making the rounds right now, tested both, and then shared the one that actually holds every single time. Character consistency isn't just a preference when you're making AI films. Clients are sticklers about it, and if one face doesn't hold across shots, the whole project's dead. Watch the results for yourself in the video and the thread.
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Hridaye Nagpal retweeted
Every week there's a new "character consistency" workflow going viral on X, and 99% of them don't hold when the camera actually moves. Hridaye, our creative director, has been an AI filmmaker for 3 years and has tested literally every single one of them. So he pulled up the two most viral character sheets making the rounds right now, tested both, and then shared the one that actually holds every single time. Character consistency isn't just a preference when you're making AI films. Clients are sticklers about it, and if one face doesn't hold across shots, the whole project's dead. Watch the results for yourself in the video and the thread.
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There are 28 copies of The Thinker around the world. the sculptor whose name is on every one of them never touched a single one.
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AI is my praticien. it does the carving. i do the part rodin would've called the real work. what to make, why, which of the fifty versions is the one that's actually true. that was always the job.
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I spent 20 years thinking i was learning the craft. turns out i was learning what to point it at.
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rodin let other people carve every one of his sculptures and never lost sleep over it. but the one time a critic hinted he hadn't really made a piece himself, he lost it. he didn't care whose hands held the chisel. he cared that the vision was his. that's where the art was, and he knew it.
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putting "made with AI" on a film is fair. we should know what's real now. the problem starts when that tag becomes the verdict. slop. cheating. didn't really make it. that's judging the chisel, not the work.
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Hridaye Nagpal retweeted
Hridaye, our creative director, made a 2-min brand film for agent one in 3 days. solo. $1,500. Agent one is built for serious filmmakers. the more you treat it like a real crew member, the more it behaves like one. Real flow state. Real speed. If you make video for a living, this is the workflow shift of the year. The full 27-min process in the video & the thread
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