What happens to a company’s news when everyone is watching something else? An earnings report or regulatory filing may be public, but that doesn’t mean investors have fully absorbed it. When economic releases, market moves and corporate announcements compete for attention, smaller details can get overlooked. Our latest blog explores how information overload may create market inefficiencies—and why the circumstances surrounding a signal can matter as much as the signal itself. Read about it here: hulltactical.com/2026/09/29/…

The 52-week high may be economically arbitrary — but it can still influence investor behavior. New research suggests distance from a 52-week high may be associated with volatility, skewness, and tail risk — factors that can matter in portfolio construction and risk management. In our latest blog, we look at what this may mean for financial advisors. Read it here: hulltactical.com/2026/08/25/…

Markets don't just reflect fundamentals. They also reflect beliefs. Markets don't always fully incorporate fundamental news immediately. Prices often adjust over time as investor beliefs change. That suggests an important distinction: something can be widely known without being fully priced in. Our latest blog explores why there may be two stock markets—one driven by reality and one driven by beliefs. hulltactical.com/2026/08/05/…

The most dangerous market ideas aren't false. They're true often enough that people stop questioning them. "Buy the dip." "Value beats growth." "The market rewards patience." Each works—until the regime changes. New piece: hulltactical.com/2026/06/24/…

When a national team is knocked out of the World Cup, nothing changes about corporate earnings, interest rates, or economic growth. Yet stock markets have historically fallen following major losses. One of the most fascinating findings in behavioral finance: Investor mood may affect asset prices. hulltactical.com/2026/06/17/…

When a blockbuster IPO launches, investor attention explodes. News coverage surges. Social media lights up. Millions of investors suddenly focus on the same company. But attention is not information. Research suggests that attention itself can drive investor flows and prices, even when little new information is entering the market. Our latest blog explores why attention is its own state variable—and why the most talked-about investment isn't always the most informative one. Read more: hulltactical.com/2026/06/10/…

Stocks don’t move in a vacuum — and neither does the economy. Our latest blog explores the relationship between equities and broader economic conditions, and why investors often misunderstand the signals markets are sending. Read more: hulltactical.com/2026/05/14/…

Most portfolios are diversified… until they’re not. When markets sell off, correlations tend to rise—and many “diversifiers” stop diversifying. So what actually improves outcomes? Sometimes, it’s adding an asset that loses money on its own… but behaves differently when it matters most. We’ll break down this idea in our upcoming @Vetta_Fi Livecast. Register here → etftrends.com/webcasts/a-cor…

Portfolios don’t drift all at once. They drift slowly. A position gets too large. A thesis gets stale. Risk builds quietly. What started as a plan turns into a collection of leftovers. Spring cleaning isn’t about activity. It’s about realignment. More here: hulltactical.com/2026/04/30/…

What if improving portfolio returns had less to do with picking winners… and more to do with how assets behave together? That’s the real driver of diversification. We’re partnering with @Vetta_Fi for a live session: The Diversification Boost: How Portfolio Construction Drives Better Outcomes We’ll cover: • Why correlation matters more than returns • How volatility exposure can improve risk-adjusted outcomes • How to implement this in portfolios 📅 May 6 | 12:30pm ET 🔗 Register: etftrends.com/webcasts/a-cor…

Oil and stocks are supposed to be linked. Sometimes they are. Sometimes they aren’t. The relationship shifts with regimes, narratives, and market structure. What looks like a stable signal is often just a temporary pattern. More here: lnkd.in/gSUtSkYm

Price levels shouldn’t matter - but they do. Round numbers, recent highs, “cheap” vs “expensive”—none of it changes fundamentals. All of it changes behavior. And behavior moves markets. More in our latest blog: hulltactical.com/2026/04/08/…

The Hull Tactical US ETF's Market Sentiment Meter reads 137 - firmly in the bullish territory and is signaling increased equity exposure. visit hulltacticalfunds.com for more information and risk disclosures.

Opening Day this week. Baseball statisticians learned that most stats don’t measure what people think they do. Many investors still haven’t. Alpha, Sharpe, short track records—often more noise than skill. The edge isn’t better data. It’s better skepticism. More in our latest blog: hulltactical.com/2026/03/25/…

HTUS Market Sentiment Reading: The Hull Tactical US ETF's Market Sentiment Meter reads 135 - firmly in the bullish territory and signaling increased equity exposure. Visit hulltacticalfunds.com for more information and risk disclosures.

For financial advisors and allocators, navigating uncertainty isn’t about prediction — it’s about implementation. A disciplined framework, systematic execution, and defined exposure management can help strategies remain consistent through changing market environments. The Hull Tactical US ETF provides access to this type of quantitative, volatility-aware approach within a transparent ETF structure designed for portfolio integration. Important information, including risk considerations and disclosures, is available at: hulltacticalfunds.com/

War drives uncertainty — but how do equities actually react? A look at historical market behavior during major conflicts and what it may tell investors today. 👉hulltactical.com/2026/03/04/…

A mathematical advantage creates opportunity — but disciplined exposure management is what allows a strategy to endure. For financial advisors, staying invested through changing environments requires structure, not reaction. This principle underpins the Hull Tactical US ETF — a systematic framework designed to pair quantitative signals with defined risk controls. Important information, including risk considerations and disclosures, is available at: hulltacticalfunds.com/

Volatility isn’t inherently good or bad — mispricing creates opportunity. For financial advisors and allocators, that distinction matters. Periods of elevated volatility can either amplify portfolio risk — or create disciplined opportunity — depending on how exposures are structured and managed. This philosophy underpins the Hull Tactical US ETF — a systematic, quantitatively driven strategy that seeks to manage exposure and risk across changing market environments. Important information, including risk considerations and disclosures, is available at: hulltacticalfunds.com/