Introducing AgentReady.org, the first open standard for agent experience. Agents are a new class of user, but there's still no shared definition of what it takes to be ready for them. So we partnered with the leading companies in the agentic web such as Vercel, Stripe, Auth0, Mintlify, Tavily and Elementor. Our research lab ran agents on real tasks more than 250,000 times to measure what actually decides whether an agent succeeds, and every requirement traces back to that data. The result is a short set of essentials in the order agents meet a product: find, read, act. We've been overwhelmed by requests to join. If you build or study the surfaces agents touch, come help shape it. The spec: agentready.org The story behind it: ora.ai/blog/agentready-launc…

We just crossed 100,000 sites scanned for agent readiness. Every new site improves the score better for everyone. 10× in one month, driven by companies who care whether agents can use what they've built. Thank you. We're just getting started!

Introducing ax - the Agentic Experience suite. Ora is already the best way for humans to understand agents. And now it's also built directly for agents. One tool for seeing exactly how an agent experiences any product, built to fit into any agentic loop. Simply `npx ax` .

AEO will get you surfaced. It doesn't mean you get chosen. Being in the answer is Discovery - necessary, and completely insufficient. Nobody stops at the first answer. The human asks a follow-up: comparing pricing, features and alternatives. Every follow-up tests whether agents can actually read you. When they can't, the answers come from third-party articles and old reviews. Someone else's framing of your product, your pricing and more - in the middle of your deal. Then the last test: can the agent act? Sign up, book, buy, complete the task. If not, the deal closes somewhere else - usually with whoever passed all three. Discovery, Access, Use. AEO covers the first. Surfaced is step one. Being accessible to agents is what gets you chosen.

Introducing is-agentic.com, a tool to measure how well agents can read your site. Backed by @oradotai's research, you can run: ▪︎ Audits with 100+ checks ▪︎ Visualizations of agents using your site ▪︎ One-click prompts to fix problems ▪︎ A CLI for agents