Measurement Professional and Author of the DMA Intelligent Marketing Databank
London
Joined February 2016
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"Removing ‘vanity’ metrics from marketing."
Something I penned for Research Live to coincide with the the launch of the DMA UK Intelligent Marketing Databank... ironically being shared for vanity purposes! research-live.com/article/op…
IanGibbsDataStories retweeted
⌚ 3 to 4pm
📅 Wednesday 25 May
💻 Online
Leadscale Group’s @skipfidura will join @CampaignerUK, @IGDataStories, @thenecgroup, @OVOEnergy, and @TheEconomist to discuss #emailmarketing effectiveness.
Tickets here ➡️ bit.ly/38dxqsl
#email #emailgeeks #dmaevents
IanGibbsDataStories retweeted
How can #marketers overcome the industry’s current #measurement challenges?
Find out alongside @IGDataStories on Thursday 28 April as he presents key insights from our second annual Meaningful Marketing Measurement #report.
Sign up here ➡️ bit.ly/3jo10No
#marketing
Campaign effectiveness increased 11% during the pandemic. Direct Response and Customer Retention were big drivers as the market focused on the short term more than ever. Does this tally with your experiences? (full @DMA_UK here: dma.org.uk/research/meaningf…)
Good to see the Intelligent Marketing Databank covered in Marketing Week this morning: marketingweek.com/everything…
The DMA's Intelligent Marketing Databank is live!
167 measures of effectiveness identifed: 60% are useful measures of brand, response and business effects; and 40% of which are less meaningful delivery metrics. Focus your evaluation on the 60%! dma.org.uk/research/meaningf…
Debating effectiveness and measurement with some very clever people! @DMA_UK dma.org.uk/research/meaningf…
The @DMA_UK Intelligent Marketing Databank launches at 10am today. Join us for an overview of the results and watch this space for lots of effectiveness nuggets over the coming weeks: dma.org.uk/event/making-meas…
Very excited to be part of this important industry initiative. Download a copy of the DMA's Making Measurement Meaningful whitepaper here: lnkd.in/euMEQgP... and watch this space for more developments around the DMA databank over the coming months. decisionmarketing.co.uk/news…
Great to see our FreeWheel commissioned Advanced TV research start to make some noise in the trade press.... advanced-television.com/2020…
In 24 hours time I'll be hosting a measurement panel debate with these very clever people for Facebook Select. "You can plan it, but can you measure it?" Very much looking forward to hearing what they have to say!
"Always Readable." I'll take that ;-)
Actually, old fashioned mail has more than novelty value for young audiences... the always readable @IGDataStories with some useful insight mediatel.co.uk/news/2020/11/… @ISBAsays
"Measurement is the biggest opportunity in ad tech right now."
Great piece in Exchange Wire from a couple of week's back that's just come to my attention via the excellent Fix Newsletter from @simonbigpicture exchangewire.com/blog/2020/1…
Once again, I've enjoyed being given the keys to the @ondevice ad effectiveness database. In a major new study of over 550 campaigns we've uncovered the top 3 drivers of brand effectivenes. Good news for Video, multi-channel and premium: ondeviceresearch.com/documen…
Judging in the Data Storytelling category at the #dmaawards this year. Nominative determinism in action.
Consumers interacted with their mail at record levels during lockdown & advertisers reaped the rewards of huge growth in ad impressions delivered. To find out more, join me for a @JICMAILUK webinar on 08/09/20 at 2pm us02web.zoom.us/webinar/regi… #advertising #marketing #lockdowntrends
IanGibbsDataStories retweeted
Direct mail sees record interactions during lockdown
mediatel.co.uk/news/2020/08/…
Record breaking levels of mail interaction captured by @JICMAILUK during Lockdown... thanks in part to *that* letter from the PM. Q2 results available here: jicmail.org.uk/data/lockdown…
